Recently on Social Media Today, there have been some murmurings of Facebook testing out a new feature that would not only be great for business pages, but also particularly beneficial for companies actively trying to sell product on their business pages. After Facebook’s launch of the Marketplace side of their platform, it’s evident that Facebook […]
Our sister company, Commercial Truck Trader, keeps it real when it comes to how to market on a budget. There are numerous ways that your dealership can still market itself, without having a grandiose budget. In this post, Commercial Truck Trader focuses on how the relationships your dealership builds in the community around it could have […]
It seems like no matter who you are, each day our email inboxes are flooded with automated newsletters, products pushes, and more. We somehow get subscribed to what feels like an endless amount of email lists and most likely select all and delete. So how can your dealership get its email through the constant clutter […]
Last month we went over how social selling can help your business. As a quick recap, Social Media Today defines social selling as “the process of leveraging social media to do lead generation, build meaningful relationships, and eventually, close sales.” Social selling can and should become an integral part of your sales process. But how […]
On what feels like almost a weekly basis, social media continuously evolves as an even stronger tool businesses can utilize to better position themselves in front of customers and sell more products. Facebook in particular has evolved from profile pages for individuals, to adding Groups individuals can be a part of, to business pages, to […]
Sometimes we marketers throw around a lot of language we think is common knowledge because we live, eat and breathe marketing. Yet, we know this can be overwhelming for dealers, particularly those that are just launching a website and broader online marketing strategy for the first time. We’ve pieced together some of the most important, […]
While walking through a grocery store, you may have noticed that the branding for most pasta sauce is red with possibly a yellow label. Maybe you’re walking through the toiletries aisle and notice that women’s products are lighter colors like pink, blue or green, while the men’s toiletries are dark blue and black. What you […]
Our sister company, Commercial Truck Trader, recently wrote a great piece about the impact social media can have on your marketing strategy, despite your dealership lacking a dedicated marketing budget. Just because you don’t have the money to put into a flashy marketing campaign to earn more customer connections, doesn’t mean your strategy has to […]
Social media has typically been used as a way to create a community around your business. While this is still one of the easiest ways to connect with your customers, social media can be used in a variety of other ways. One of the biggest perks social selling provides is the ability to help get […]
This time of year is all about that holiday cheer! While it can sometimes come with the stress of gift shopping or attending all those family and friend holiday events, that excited atmosphere is what everyone looks forward to no matter what holiday you celebrate! So why not bring a little bit of that feeling […]