With all of technology’s new flashy capabilities, marketers have been keeping an eye on the future of websites, more particularly their design and setup. Did you know, that according to some PEW Research Center data, 39% of Americans report they’re online almost constantly. Additionally, PEW found that 20% of American households contain more than 10 […]
When investing time and money into your dealership’s social media profiles, we all want one thing right? That’s creating content that’s going to actually convert your followers into customers! We recently read an article by Social Media Today that had some great suggestions of how to create the type of content that will capture your […]
With October coming to a close, you know what that means! No, we don’t mean that extraordinarily early onset of Christmas decorations, but rather the widely celebrated Halloween holiday! Staying in theme with this horror-filled festivity, we wanted to share some marketing mistakes that are murderous for your business strategy. Sick of our Halloween references […]
A recent survey released by Farm Equipment Magazine is being described as the first of its kind and it highlights one of our favorite topics – Dealer Marketing! The goal of this survey was to help farm equipment dealers in the United States benchmark how they’re allocating their marketing dollars compared to other industries at […]
It’s no mystery social media has become a valuable asset to the customer experience. We’ve written about social media’s role in customer service before, but one of the biggest things we’ve seen evolve from brands utilizing social media channels is the ability to earn customer trust. As we see businesses being rocked by data breaches, […]
We as marketers throw around a lot of terminology when it comes to your marketing strategy. Some of the top terms you’ve probably heard us use includes Search Engine Optimization (SEO) or the importance of utilizing social media for your dealership. Though often spoken about as two different strategy options, they also can uniquely go […]
In the past we’ve discussed online reviews in detail. We’ve talked about anything from why you can’t rely on just the traditional word of mouth, how you can address negative online reviews, or even how to get more online reviews! But let’s discuss why they’re so crucial to your dealership and three places you could […]
Whether it be social media, websites, or online listings, there is a plethora of ways that dealerships can use technology nowadays to elevate their business to the next level. Is your dealership taking advantage of technology to run a more efficient and ultimately successful business? Welcome to Part 2 of our commercial dealership Technology Trends […]
Facebook recently rolled out a new process for Facebook Page Managers in order to obtain better transparency and monitoring of business pages posing as credible sources. So what is this new process and how does it affect your dealership’s Facebook page administrator? We have the answers. Facebook is now asking the Page Administrators of larger […]
A recent Marketing Dive piece we read featured the insights of marketers that weighed in on what they’ve seen as the biggest lead generators for their business. Spanning various industries, the study by Ascend2 noted that 47% said email marketing was the most effective in lead marketing, then video marketing (45%), social (40%), web personalization […]