Now Facebook and Twitter are two of the largest social sites, and if you aren’t on both, you’re at least on one. But what about Google+? It recently has suprassed Twitter and is now considered the second largest social network. But what benefits does having a presence on Google+ reap for your dealership? Google+ was introduced to […]
Like most dealerships, you are probably trying multiple avenues to market your business and generate leads. Things such as TV, print and radio ads, direct mailings, email marketing campaigns, social media, online advertising, etc. all play a major role in getting the word out about your dealership and what you have going on. But did […]
No matter what kind of business you run, it is a well known fact that much of ourpopulation today currently owns at least one email account. Have you ever thought about using email as a tool to generate revenue for your business? Creating an email marketing campaign, and incorporating basic online marketing techniques into your daily operations […]
“We are currently going into our 3rd month using the PPC Campaign. Since we started using it we have doubled our internet traffic. And we can prove we have sold 3 trucks off of this campaign for a total gross revenue on those 3 deals of $11,500. So I can comfortably say we are getting a great […]
Do you have trouble identifying keywords that will actually help your target audience find your dealership’s website? Well, these two tips can get you headed in the right direction. Get familiar with how your target audience searches online for your products and services. Start by using some of the free keyword research tools available online; […]
Here you are again – in a new year, setting new goals, and making new resolutions! While you’re at it, why not resolve to help your dealership’s website benefit more from search engine optimization (SEO) by actually planning and implementing a holistic strategy? Use these tips to get started. Start planning now! It’s the beginning […]
Other than having inventory that doesn’t appeal to potential customers, poor website design is often the primary reason for a dealer website’s failure. If your website fails to engage the user, they’re not going to stay on your site. Remember – your dealer website is almost always your first impression with customers. Poor Usability & […]
First lets define customer recognition… A customer is defined as one that purchases a commodity or service. Recognition is the state of being recognized knowledge or feeling that someone or something present has been encountered before special notice or attention. Two root words: Re – again or indicating repetition and cognitive – of or pertaining to the […]
An effective e-mail newsletter (e-newsletters) paired with social media tactics can grab a hold of many potential customers for your business rather than just relying on e-mails or social media alone. If you don’t have an e-newsletter yet, we suggest you get started now. Look at e-newsletters as an opportunity to: Increase web exposure to help capture […]
Spring has sprung! This means it’s that time of year again to clean out your closets and wash the cars! However, in the midst of all of the spring cleaning, have you thought about cleaning up your website as well? Often websites have a tendency to accumulate clutter over time from adding pages, content, links […]