Your Dealership's Guide to Marketing Lingo
18Dec

Your Dealership’s Guide to Marketing Lingo

Sometimes we marketers throw around a lot of language we think is common knowledge because we live, eat and breathe marketing. Yet, we know this can be overwhelming for dealers, particularly those that are just launching a website and broader online marketing strategy for the first time. We’ve pieced together some of the most important, […]

How to Take Advantage of Technology in the Industry
04Sep

Technology Trends: How to Take Advantage of Technology in the Industry

Whether it be social media, websites, or online listings, there is a plethora of ways that dealerships can use technology nowadays to elevate their business to the next level. Is your dealership taking advantage of technology to run a more efficient and ultimately successful business? Welcome to Part 1 of our commercial dealership Technology Trends […]

23Aug

How to Project SEO Traffic Levels

Recently we’ve added a huge asset to our larger Trader Interactive team, and that asset goes by the name of Simon Heseltine! Simon was added as our Vice President of Audience Growth a few months back and has brought a wealth of expertise and insight to our company, particularly regarding around Search Engine Optimization and […]

Erin Matthews Employee Spotlight
02Aug

Employee Spotlight: Erin Matthews

We’re using this month’s Employee Spotlight to introduce you to Erin Matthews! Erin just celebrated her 2 year anniversary with CWS, and we are so excited she is part of our team! If you haven’t already worked with her, she is one of our Search Services Specialists and is responsible for managing our dealers’ search […]

26Oct

MHEDA’s 2018 Critical Impact Factors: Communication Strategies

Let the 2018 planning continue with our second look into MHEDA’s 2018 Critical Impact Factors. MHEDA’s tenth-factor details that “Businesses need to adapt their communication strategies to cross all forms of technology in order to connect with their employees and multi-generational buyers.” While this statement can encompass a variety of communication strategies, we’re going to […]

24Oct

Paid Search Success & the Google Tools Making It Happen

We’re going to take a break from the 2018 Critical Impact Factors and focus on search. Today, we have a guest blogger from our awesome Search Services team, Danielle Harvey. Danielle is breaking down all of the successes of paid search and what tools the team uses to make those successes possible. Let’s check out […]