Southland Rental and Supply is a contractor equipment dealership in Fayetteville, North Carolina. Having been in business for over 40 years, current owner, Matt Tullos, wanted to increase their use of digital forms of marketing to attract today’s equipment renting and purchasing customers. They looked to Commercial Web Services, and more specifically their BuyerTrack service, […]
As search engines shift their priority for rankings from emphasizing the technical aspects of SEO, such as keywords and link-building, to delivering more personalized results, social media becomes more important. Why? Because social media specializes in the signals that search engines are craving right now: identity and relationships. Think about it. If a stranger walked […]
YouTube was launched in 2005 and has grown exponentially over the years as people share their ideas and passions on a daily, sometimes hourly basis. In fact, according to YouTube’s most recent statistics, 100 hours of video are uploaded every minute and more than 1 billion unique users visit the site each month. Taking advantage of […]
Today’s customers behave differently. They take the time to research products and services before making a buying decision. In fact, based on a study Google and Clickstream BF02 conducted, 49%of users visit 2-4 websites before purchasing. This behavior makes it harder for businesses to capture website visitors and convert them to customers. So, what can you do […]
Facebook, Twitter, LinkedIn, Google+, YouTube, the list goes on and on. With so many outlets, having a social media strategy can seem like a daunting task. But with 72% of US adults using social media, and 74% of consumers saying they rely on social media to make purchasing decisions, it is important for your dealership to […]
One of the biggest mistakes that you can make while implementing your pay-per-click (PPC) advertising campaign is sending traffic to a home page! While you’re fulfilling one goal – getting traffic to your website – you’re hindering the fulfillment of another – getting conversions. The objective here is to create a conversion experience that is […]
Frequently updating your business’ website helps create a quality user experience, but did you know that it could also help improve its search engine rankings? This means not relying solely on keywords and backlinks to help your dealership’s site surface in results and increasing your efforts to create new content! Search engines assign priority to […]
Are you tired of wasting your money on clicks that don’t lead to conversions in Pay-Per-Click (PPC) advertising? Use these tips to generate more targeted traffic, produce a higher ROI, and avoid wasteful spending in your PPC marketing campaign. Eliminate the ambiguity in the keywords that you’re bidding on – and that would especially mean […]
Claim yourself! Just as you would want to claim your business name, URL, and logo you should claim your online listings from online review sites such as Yelp, Google+, Yahoo! local, Foursquare, etc. Taking control of your business profile on these sites can help keep you on top of the information and reviews listed for your […]
Here you are again – in a new year, setting new goals, and making new resolutions! While you’re at it, why not resolve to help your dealership’s website benefit more from search engine optimization (SEO) by actually planning and implementing a holistic strategy? Use these tips to get started. Start planning now! It’s the beginning […]