Let’s face it, people are on the go and relying on their mobile devices to access the internet now more than ever. In fact, in early 2014, internet usage on mobile devices exceeded that of PC usage. And consumers are using their mobile devices, such as smart phones and tablets, to do more than just […]
As search engines shift their priority for rankings from emphasizing the technical aspects of SEO, such as keywords and link-building, to delivering more personalized results, social media becomes more important. Why? Because social media specializes in the signals that search engines are craving right now: identity and relationships. Think about it. If a stranger walked […]
Consumers are looking for businesses that offer them more than just a product, they want a unique experience. As a dealership, you must be able to create engaging, educational content that will keep your current customers and prospects coming back for more. The best part is, that by creating content that your customers want to […]
As consumer behavior shifted over the years, search engines have changed their search algorithms to match them. Afterall, they are in the business of providing consumers with the most accurate information to help them make a purchasing decision. Has your business’s SEO practices changed as well? Over the past few years, there have been 4 […]
Meet our employee of the quarter, Brooke Reese, Search Services Specialist. She has been with CWS since July 2013, making this month her 1.5 year mark! Take some time to get to know her below. What is one piece of advice you always tell your dealers? I tell our dealers that communication is key. When […]
Last week we challenged you to focus on your dealership’s online reputation in 2015 in our New Year, New You article. But did you know that your online reputation has a huge impact on your search engine rankings? Try this. Imagine you’re a prospective customer. Do a Google search for your dealership. What do you […]
YouTube was launched in 2005 and has grown exponentially over the years as people share their ideas and passions on a daily, sometimes hourly basis. In fact, according to YouTube’s most recent statistics, 100 hours of video are uploaded every minute and more than 1 billion unique users visit the site each month. Taking advantage of […]
Now Facebook and Twitter are two of the largest social sites, and if you aren’t on both, you’re at least on one. But what about Google+? It recently has suprassed Twitter and is now considered the second largest social network. But what benefits does having a presence on Google+ reap for your dealership? Google+ was introduced to […]
Facebook, Twitter, LinkedIn, Google+, YouTube, the list goes on and on. With so many outlets, having a social media strategy can seem like a daunting task. But with 72% of US adults using social media, and 74% of consumers saying they rely on social media to make purchasing decisions, it is important for your dealership to […]
Like most dealerships, you are probably trying multiple avenues to market your business and generate leads. Things such as TV, print and radio ads, direct mailings, email marketing campaigns, social media, online advertising, etc. all play a major role in getting the word out about your dealership and what you have going on. But did […]