Reputation Management and Search Engine Rankings

Last week we challenged you to focus on your dealership’s online reputation in 2015 in our New Year, New You article. But did you know that your online reputation has a huge impact on your search engine rankings? Try this. Imagine you’re a prospective customer. Do a Google search for your dealership. What do you […]


Mozilla & Yahoo Partner to Bring to You a More Open Web

Is Firefox your browser of choice? If so, expect to see some changes this month to your browsing experience. Here’s why: Mozilla has a mission to promote openness, innovation and opportunity on the Web. In efforts to continue to strive to achieve their mission, Mozilla has partnered with Yahoo to provide an enhanced overall user search […]


Aligning Your Dealership with Your Website

It’s important to stay in touch with your Search specialist as they can help you optimize your dealership. It’s important to keep your website provider in the know of any changes that occur at your dealership. Remember, a successful website is a website that accurately reflects your brick-and-mortar dealership. Some questions to ask yourself: Has […]


Content and Search Engines

Content is king both with helping a website’s Organic Search Engine rankings as well as helping to engage potential customers. Content informs customers and the Search Engines as to what your business is all about. When writing content, for any page of your website, keep these tips in mind: 1) Know Your Audience. Engage potential […]


How To: Create Your Own Social Community

You have a Facebook fanpage, a twitter and now a blog or are at least thinking about a blog for your dealership. Now what? It’s time to start creating your own online community. Why? To help establish credibility, drive more traffic to your website, increase your rankings among the search engines, increase customer loyalty and […]


Customer Testimonial

“We are currently going into our 3rd month using the PPC Campaign. Since we started using it we have doubled our internet traffic. And we can prove we have sold 3 trucks off of this campaign for a total gross revenue on those 3 deals of $11,500. So I can comfortably say we are getting a great […]


SEO Tip of the Month

One of the most important elements of a website is content (actual copy, text or words) on all pages throughout a website. Not only can content help a website rank well within the Search Engines, but it’s also how you can inform potential customers about you and distinguish your business from competitors. Not sure what to write about? Here are some […]


SEO Tip of the Month

 It may sound like common sense, but people searching for your business on the internet locally are going to convert to a sale faster than someone searching across the country.  Take advantage of these high conversion searches and expand your presence locally online.  Here are a few tips to think of:   Make sure you’ve claimed and […]


Google Personalizes Search Results

So what does this mean for your dealership’s website?  Google has  introduced a new concept of personalized search results, which means every user will see different results for the same search, if they are logged in to their Google account. Google optimizes this feature by tracking what you like  and visit most when logged into Google. Basically, social […]