Content is king both with helping a website’s Organic Search Engine rankings as well as helping to engage potential customers. Content informs customers and the Search Engines as to what your business is all about. When writing content, for any page of your website, keep these tips in mind: 1) Know Your Audience. Engage potential […]
Frequently updating your business’ website helps create a quality user experience, but did you know that it could also help improve its search engine rankings? This means not relying solely on keywords and backlinks to help your dealership’s site surface in results and increasing your efforts to create new content! Search engines assign priority to […]
You have a Facebook fanpage, a twitter and now a blog or are at least thinking about a blog for your dealership. Now what? It’s time to start creating your own online community. Why? To help establish credibility, drive more traffic to your website, increase your rankings among the search engines, increase customer loyalty and […]
“We are currently going into our 3rd month using the PPC Campaign. Since we started using it we have doubled our internet traffic. And we can prove we have sold 3 trucks off of this campaign for a total gross revenue on those 3 deals of $11,500. So I can comfortably say we are getting a great […]
One of the most important elements of a website is content (actual copy, text or words) on all pages throughout a website. Not only can content help a website rank well within the Search Engines, but it’s also how you can inform potential customers about you and distinguish your business from competitors. Not sure what to write about? Here are some […]
It may sound like common sense, but people searching for your business on the internet locally are going to convert to a sale faster than someone searching across the country. Take advantage of these high conversion searches and expand your presence locally online. Here are a few tips to think of: Make sure you’ve claimed and […]
So what does this mean for your dealership’s website? Google has introduced a new concept of personalized search results, which means every user will see different results for the same search, if they are logged in to their Google account. Google optimizes this feature by tracking what you like and visit most when logged into Google. Basically, social […]
Don’t Get Left Behind in the Race for Social and Search Engine Traffic! Have you created a Google+ or Pinterest page? Google+ is projected to reach 400 million users by the end of 2012. And if that wasn’t enough of a reason, Google+ pages even show in Google search results! First create a personal profile […]
Back to Basics! Here are a few fundamental, best practices YOU can do for your website: Inventory – Customers love to see the things they can buy so make sure your online inventory showcases all available items with pictures and good descriptions. Content – Search Engines and Customers won’t know what a business is all about unless they […]
One of the keys to search engine success is creating and formatting good meta tags that clue the search engines in on what you offer as well as act as the bait to get web surfers to click on your site. We are often asked by our customers what to include in the meta tags […]