Google's New Layout

If you’ve been using Google recently, you may have noticed that Google is no longer displaying ads on the right hand side of their search engine results page, as seen below.   This move does a couple of things for Google. Mainly, it creates a cleaner user experience when someone is searching. It also creates […]


Hate being picked last? Avoid these 5 SEO mistakes

If you find your page struggling to gain exposure online, your website may not be optimized for searching. One of the best ways to ensure your website is properly optimized is through your website content. However, writing content can seem overwhelming when you are unsure about what things search engines take into place for rankings. […]


Quick Search Engine Optimization Tips

We asked our Search Services Supervisor, Diana Richardson, to share some insight into the Search Engine Optimization world! Read below for some great tips to making your website stand out with search engines. Quick Search Engine Optimization Tips It’s a fact, there a lot of websites on the internet. And with all of these websites […]


Social Sweetness: The Value of Social & SEO

Having a social presence isn’t just about interacting and engaging with your customers on another level. It also has huge search benefits for your business. Below is our Social Sweetness Guide: The Sweet Combination of Social and Search which highlights 4 benefits social media has on your search rankings. Click to learn more!  

Bing Algorithm Update

Bing Following in Google's Footsteps

Microsoft announced last week that they are also taking steps to improve search rankings for those websites that are mobile-friendly.  We all know that Google took similar steps last month, in what some were calling “mobilegeddon,” so the future of mobile-friendliness is definitely here.   And although Bing’s change isn’t quite as drastic as Google’s, […]

Google Algorithm Update

Google News: Algorithm Update Coming Soon. Is Your Website Ready?

On April 21st, Google is rolling out an update on how they rank websites, and it’s bigger than any of their previous updates. The algorithm is centered around improving the consumer’s user experience when searching on their mobile device(s). Google will accomplish this by ranking mobile-friendly websites higher for searches conducted on mobile.  Many websites […]


How To Get Started With Content Marketing

Consumers are looking for businesses that offer them more than just a product, they want a unique experience. As a dealership, you must be able to create engaging, educational content that will keep your current customers and prospects coming back for more. The best part is, that by creating content that your customers want to […]


Explaining Google Algorithms

As consumer behavior shifted over the years, search engines have changed their search algorithms to match them. Afterall, they are in the business of providing consumers with the most accurate information to help them make a purchasing decision. Has your business’s SEO practices changed as well? Over the past few years, there have been 4 […]


Employee Spotlight: Brooke Reese

Meet our employee of the quarter, Brooke Reese, Search Services Specialist. She has been with CWS since July 2013, making this month her 1.5 year mark! Take some time to get to know her below. What is one piece of advice you always tell your  dealers? I tell our dealers that communication is key.  When […]


Why Use YouTube?

YouTube was launched in 2005 and has grown exponentially over the years as people share their ideas and passions on a daily, sometimes hourly basis. In fact, according to YouTube’s most recent statistics, 100 hours of video are uploaded every minute and more than 1 billion unique users visit the site each month. Taking advantage of […]