06Sep

Bobcat Launches Multi-Platform Social Media Efforts

“Bobcat launched its social media efforts yesterday on Facebook, Twitter, Google+, LinkedIn and Flickr. Bobcat has had an established YouTube video channel for several years. This multi-channel approach allows Bobcat to inform and interact with customers in more ways. Bobcat’s Facebook page allows customers to share their Bobcat experiences; Twitter provides real-time, quick updates and responses; YouTube users can share their videos; Google+ provides […]

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02Jul

Inspirational Quotes for Businesses

Every Monday, our business posts quotes that are mostly motivational and often unique as part of our content marketing strategy for our Social Media platforms (ie. Facebook and Twitter). Here are some of my favorite quotes: “Don’t find customers for your products, find products for your customers.”  Seth Godin “Social Media is not just a […]

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19Jun

What Marketers Should Know about Brand Advocates

Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created  by being truly authentic and trustworthy. Often times, this is best conveyed via […]

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14Jun

Keeping Up with Your Industry through Social Media

Out with the old, in with the new? Not exactly. The best marketing strategies involve the use of old and new tactics together. Think of old tactics being print publications and traditional mail marketing; new being the obvious, ever-growing, Social Media. Social Media can be used to attract customers, expand markets and inform them of […]

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29Feb

Facebook Fanpages Convert to Timeline for Brands: March 30, 2012

It has been a long anticipated question ever since Facebook rolled out the Timeline for personal pages– When will the Facebook’s Timeline be available for businesses?! The question has now been answered.   Instead of fearing another Facebook rollout, it’s time for businesses to focus on mastering effective content marketing. Starting March 30, 2012 all Facebook Fanpages […]

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21Feb

Does Your Company Have a Social Media Strategy?

“Social media use among B2B marketers is on the rise, according to respondents. A full 95% indicated they use Facebook, Twitter, LinkedIn, YouTube or corporate blogs to reach prospects.” However, how many B2B companies know exactly how well they are doing? On a daily basis? Even on a yearly basis? With more than 75% of […]

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17Feb

Tips for Managing Your Online Brand

Keeping up with your website can sometimes feel like a taxing chore. Often times, it becomes easy to “let your site go”. But really, after your main content is developed, it only requires a few minutes a week to maintain. Below are a few tips to help your website from falling victim to cobwebs. Keep […]

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30Jan

B2B & Facebook: Communicate with a Purpose

Are you one of the many organizations still wondering if it even makes sense to try to reach a business audience on Facebook? With more than 800+ million active users on Facebook, the real question should be: Is your business effectively communicating with a purpose on Facebook? Here’s what we took away from 4 Tips for B2B Marketing […]

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