Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 3 of our commercial […]
It’s no surprise our society has become drawn to imagery and video. We see this type of media everywhere, particularly the growing presence on social platforms. Platforms like Instagram, Pinterest, Snapchat and YouTube all rose to popularity quickly and include minimal text. So why is it useful for you to be including imagery in your […]
There’s been a decent amount of discussion between marketers and social media managers following Facebook’s decision to make some newsfeed algorithm changes this past winter. The change came in an announcement from Mark Zuckerberg this past January as a result of their initiative to ensure that users’ time was being “well spent” on the platform. […]
As social media continues to lead in online marketing for businesses, it’s important to keep up-to-date on the new tools available to enhance your business pages. It seems like every day there are new advancements released on Facebook, in particular, that can help you take your dealership’s page to the next level. You might think […]
Spring cleaning doesn’t have to just pertain to your home or dealership! Think about some creative ways you can Spring Clean your marketing strategy as well. A good place we recommend starting would be evaluating your social media channels and looking at what you can enhance or clean out as you head into your busier […]
Have you ever looked at a Facebook analytics report and had to take the time to carefully decipher its results and ultimately meaning? In an effort to make Facebook’s analytics a bit more digestible, the platform has cleaned out 20 metrics that social media managers, marketers and business owners have found to be redundant or […]
We’re using this month’s Employee Spotlight to introduce you to Mallory Corrigan! If you haven’t already worked with Mallory, she is our Social Media Specialist and is the one who is responsible for all our clients’ social media needs! Let’s hear about her experiences. Tell us a little about yourself. Three words: snapping, napping and […]
Last October, Twitter announced an exciting upcoming addition to the features of their platform. This new feature is called Bookmarks, and is similar to Facebook’s “Save” a post feature. The feature was officially launched at the end of February and serves a variety of purposes. Up until now, if a user wanted to save a […]
Facebook has clearly become a leading resource for businesses to advertise their products and services. It’s evolved from simply a social networking site, to a lead generating and converting tool. We’ve talked a lot in the past about how Facebook can benefit your business, something that this story from Successful Farming demonstrates quite clearly. Successful […]
Moving into our new office space last month wasn’t the only exciting thing we had going on at Commercial Web Services! We also officially launched our own Instagram account, which you can follow via the button below! Launching our Instagram account wasn’t something we just decided to do one day and then created it right […]