Whether it be social media, websites, or online listings, there is a plethora of ways that dealerships can use technology nowadays to elevate their business to the next level. Is your dealership taking advantage of technology to run a more efficient and ultimately successful business? Welcome to Part 2 of our commercial dealership Technology Trends […]
Facebook recently rolled out a new process for Facebook Page Managers in order to obtain better transparency and monitoring of business pages posing as credible sources. So what is this new process and how does it affect your dealership’s Facebook page administrator? We have the answers. Facebook is now asking the Page Administrators of larger […]
Last week on the blog we talked about a poll from Farm Equipment where individuals weighed in on what characteristic they found the most important when hiring a new employee. Going off the tune of that topic, we also saw a recent piece from Total Landscape Care that provided some insightful tips on what items […]
Our friends at Farm Equipment, recently conducted a poll about what characteristics agriculture companies find to be of most value when hiring potential employees and the answer may surprise you! The poll included the following 5 categories for individuals to vote on: Previous Work Experience Personality/Attitude Adaptability Grit/Tenacity Problem Solving Ability While all extremely […]
As we’ve said time and time again, even though you may have a gorgeous and engaging website, if it’s not optimized to be found within the first page of search engine results, then you’re doing your dealership a disservice. Search Engine Optimization in particular is a great and organic way for you to get seen […]
A recent Marketing Dive piece we read featured the insights of marketers that weighed in on what they’ve seen as the biggest lead generators for their business. Spanning various industries, the study by Ascend2 noted that 47% said email marketing was the most effective in lead marketing, then video marketing (45%), social (40%), web personalization […]
Recently, we read a piece on Construction Executive about how you can enhance your website into a recruiting tool during this decades-old labor shortage the construction industry is facing. As online marketing professionals serving the equipment, trucking, and agriculture industries, we’re often focused on positioning our dealers’ websites competitively within the market. However, there’s a […]
Our sister company, Commercial Truck Trader, is the leading online marketplace for buying and selling commercial vehicles, so they know a thing or two about listing your inventory successfully. They recently launched their “Dealer Center,” which allows dealers to manage their inventory and receive reporting on it. In their recent blog post, CTT provides readers […]
It’s important to stay apprised of the most recent changes in relevant laws for 2018. Total Landscape Care recently published an article with the most pertinent changes to the equipment industry that could have an impact on your dealership. The two areas of most importance to the industry are changes related to the labor and […]
As expected, Facebook has been making some adjustments to its algorithm again in order to keep its users interested and served the most engaging material. Social Media Today reported that the social media giant has, as usual, made many new tweaks to increase positive user experience. However, one change in particular will impact Facebook marketers’ […]