03Jan

Virtual Word of Mouth

“My business comes from word of mouth.” Equipment dealers understand the power of a word of mouth from satisfied customers to new potential buyers to bring business to their dealerships, yet many pay very little attention to what their customers are saying online. The importance of online reviews and testimonials had been steadily increasing over the years. […]

13Dec

Learn to Speak SEO!

Do you find yourself confused when your search engine optimization (SEO) consultant communicates to you in SEO lingo? If you don’t understand the “language,” then it’s possible that you don’t fully understand why you should implement your consultant’s recommendations. Get on board by learning these 10 common SEO terms and their roles in helping your […]

23Aug

What Makes Good Website Content?

In SEO and online marketing there is a common phrase, “Content is King.” This is because Google, Yahoo!/Bing and the other search engines are putting more emphasis in their algorithms on the amount of original content that is populated on a website (and by content, we mean written site copy). The days of having a […]

29Feb

March SEO Tip of the Month

Back to Basics! Here are a few fundamental, best practices YOU can do for your website: Inventory – Customers love to see the things they can buy so make sure your online inventory showcases all available items with pictures and good descriptions. Content – Search Engines and Customers won’t know what a business is all about unless they […]

09Dec

Tips for Writing Better Meta Tags

One of the keys to search engine success is creating and formatting good meta tags that clue the search engines in on what you offer as well as act as the bait to get web surfers to click on your site. We are often asked by our customers what to include in the meta tags […]

20Sep

SEO Tip: E-Articles

Boost traffic to your website by writing informative and helpful e-articles! Writing e-articles can increase traffic to your website for two reasons. First, when people read your articles they will often visit your website directly. Secondly, it will create valuable inbound links to your website. Inbound links from trusted and relevant sources have a significant, positive […]