23Jan

5 Simple Steps to Building Your Marketing Strategy

The end of the year can be a chaotic time, and all too frequently we’ve seen businesses prioritize their marketing strategy last. If you’re still working out your strategy or haven’t begun it yet, consider these 5 steps to map out the most successful marketing strategy for 2018. 1. Review Last Year’s Achievements: Before starting […]

22Sep

Step Three: Sending Out A Value Email

Hello again. Last week we talked about sending out your “just checking in” email, and this week we will be discussing what to do with the feedback you receive. So, here we go with step three of your inactive email marketing campaign! Once you have sent out your “just checking in” email, it’s time to […]

15Sep

Step Two: Sending Out A "Just Checking In" Email

Welcome back! Today marks the first step of your email marketing campaign. By now you have already sorted your inactive user list, and have an understanding of why this list is important. Now, it’s time to send out your “just checking in” email to all users on your inactive list. A “just checking in” email […]

How-to-Launch-an-Inactive-Email-Campaign_Intro
01Sep

How to Launch an Inactive Email Campaign

We’ve all been there before. You spend countless hours crafting emails only to become discouraged when you realize they are not being opened. When it gets to the point where you feel like your efforts are being wasted, it might be time to launch an inactive email campaign, and we are going to show you […]

19Mar

Create Captivating Email Subject Lines

Much like your homepage is the first impression for your dealership’s website, your subject line is the first impression for your email content. People decide on whether or not they even open an email just by reading the subject line. So, how do you make sure it is catching their attention and enticing them to read […]

27Jan

How To Get Started With Content Marketing

Consumers are looking for businesses that offer them more than just a product, they want a unique experience. As a dealership, you must be able to create engaging, educational content that will keep your current customers and prospects coming back for more. The best part is, that by creating content that your customers want to […]