Last month we added additional Call To Actions on these pages, and we are happy to say that it has led to more direct connections coming into our dealers’ websites. This month, these pages received a redesign that encourages visitors to take action.
This redesign includes moving description text and specification text side by side, eliminating visitors need to click multiple buttons to get the information they need, as well as a greater emphasis on model information and current pricing. We also moved the Call To Actions up higher on the page to entice visitors to take action, as well as included your dealership’s phone number on each inventory listings’ detail page.