July 11, 2019
These days, people somehow get subscribed to what feels like an endless amount of email lists. How can construction businesses get emails through the constant clutter inundating their clients’ inboxes? A recent piece from Hubspot answered this long-standing question.
June 20, 2019
While those first impressions were once formed with a firm handshake and a face-to-face conversation, in today’s environment, perceptions can be shaped through many different channels. READ MORE
June 4, 2019
Commercial Web Services announced Tuesday it has introduced the industry’s first drag-and-drop content management system for dealer websites built and hosted by both services.
June 4, 2019
Commercial Web Services has introduced the industry’s first drag-and-drop content management system for dealer websites built and hosted by both services.
February 28, 2019
Despite the many ways it already impacts businesses, one of the key ways social media has become an asset to companies is by providing the ability to earn their customer’s trust.
February 4, 2019
A recent article from Social Media Today featured some intriguing customer service facts paired with adjustments businesses can make to their own customer service teams to make them a stronger asset to the company.
January 9, 2019
It’s safe to say that when businesses invest time and money into their social media platforms, they have a clear goal in mind: to capture more customers and create content that actually converts them.
October 2018 Issue
Facebook has become a leading channel through which businesses advertise their products and services. It has evolved from simply a social networking site to a lead-generating and converting tool. So what are some real-life experiences that showcase this?
October 1, 2018
The term “responsive website” is frequently thrown around by marketers, typically in conversations about building a new website, but do companies know what it really means and why it’s critical to their online marketing and greater business strategy? READ MORE
September 18, 2018
Looking at the evolution of any company or media platform, there’s a clear trend that’s developed over the past few years. This trend is a notable increase in visual assets, particularly in the ways companies market themselves and communicate. READ MORE
September 3, 2018
When people think of businesses using social media, construction isn’t typically front of mind. In this age of rapidly changing technology, it’s time to adjust that mindset and think of social media as a strategic and extremely relevant online marketing tool. READ MORE
July 16, 2018
One of MHEDA’s most important undertakings in the last several years has been to increase the diversity of our industry and our membership. Material handling has a reputation as a “boys club” but increasingly, women are joining the industry and moving up the ladder and into positions of authority. READ MORE
June 28, 2018
CE-DFW, a premier material handling equipment dealer in the Dallas-Fort Worth area, has seen a significant increase in their sales leads since partnering with Commercial Web Services, a division of Trader Interactive, on their search engine optimization and search engine marketing strategies. READ MORE
June 14, 2018
The construction industry has very clearly evolved over the past few decades. In just the last few years, many advancements in technology contributed to shifts in how certain work is done. Successful companies invest their time and money in training, knowing it will impact the overall success of the company. READ MORE
Insider Business Quarterly
June 13, 2018
Trader Interactive, a Norfolk-based digital marketing company, recently took over three floors in downtown’s Dominion Tower at 999 Waterside Drive. The decision to leave the Dominion Enterprises building at 150 Granby St. came after West Street Capital Partners VII acquired Dominion Web Solutions last June. READ MORE
June 4, 2018
Across all fields of construction, the industry is seeing a severe labor shortage during a time when the industry should be flourishing. The construction industry is one of few having consistent growth when it comes to number of jobs and contracts available, however the number of employees is quickly dwindling. READ MORE
May 11, 2018
Now more than ever, it’s become imperative that dealerships have a strategic digital marketing plan in place. These are ten basic steps you can take in your approach to mapping out the perfect marketing plan efficiently and stress-free. READ MORE
May 7, 2018
Everyone in the construction industry is painfully aware that the labor shortage is impacting almost every facet of their business. Despite such a positive projected growth for the industry, it’s vital businesses evaluate what areas the labor shortage is affecting the most. A recent report from Hays’ U.S. 2018 Salary Guide showcases the areas most impacted. READ MORE
May 3, 2018
Commercial Web Services’ Dealer Online Marketing Platform is designed exclusively for the equipment industry to manage all facets of online marketing needs.This platform makes inventory management and listings on a website more efficient. READ MORE
March 21, 2018
Trader Interactive, a digital marketing company, has moved its corporate headquarters in downtown Norfolk to a new location. The company moved from 150 Granby St. to Dominion Tower at 999 Waterside Drive. READ MORE
March 2018 Issue
A recent study released by FMI Corporation revealed shocking results in relation to how the construction industry handles workforce development, or rather how it isn’t handling it.
March 14, 2018
This new platform is the first to be custom-built for commercial dealers to meet their specific needs in an ever-changing industry. It was designed to create a more modern, innovative, and efficient user experience. READ MORE
March 5, 2018
Commercial Web Services (CWS) has launched an updated online marketing platform for its customers. This new platform is the first to be custom-built for commercial dealers to meet their specific needs in an ever-changing industry. READ MORE
March 5, 2018
The function of the platform is to be a dealer’s go-to resource for managing their online marketing initiatives, such as inventory management and exposure, website management, lead generation, and more. READ MORE
February 2018 Issue
It’s no secret that social media can be extremely beneficial for businesses of all sizes and scales. However, just because you’re active on social media, doesn’t mean you’re using it the right way. READ MORE
January 2018 Issue
There is plenty you can do with a small budget, you just need to get creative and think outside of the box. In this article we want to share some ideas for what you can do if your marketing budget happens to be pretty limited. READ MORE
September 2017 Issue
Every dealer of ours undergoes some sort of seasonal changes in their offering, height or dip in business, busy service times, etc. We want to support you in not just acknowledging these changes that occur on the ground, but also for your business online. READ MORE
May 11, 2017
Dominion Web Solutions announced it has entered into a definitive agreement to be acquired by West Street Capital Partners VII, a fund managed by the Goldman Sachs Merchant Banking Division (“GS MBD”). READ MORE
March 13, 2017
Commercial Web Services has partnered with Richbourg’s Rentals to manage its social media sites through GoSocial. GoSocial is an industry-first social media management solution for commercial truck, equipment and agricultural dealers. READ MORE
February 14, 2017
When a California dealership started a new social media initiative, it had one primary objective: increase sales. From the beginning of the campaign its social media presence was dismal. READ MORE
January 2017 Issue
Do you find your business’s website is struggling to gain exposure online? If so, it may not be optimized for searching. One of the best ways to ensure your website is properly optimized is through your website content. READ MORE
June 27, 2016
Commercial Web Services has announced the expansion of its BuyerTrack product to include the material handling industry, enhancing the online marketing solutions the company offers its dealer network. READ MORE