Why Social Media has Become Ecommerce's Best Friend
08Jan

Why Social Media has Become Ecommerce’s Best Friend

On what feels like almost a weekly basis, social media continuously evolves as an even stronger tool businesses can utilize to better position themselves in front of customers and sell more products. Facebook in particular has evolved from profile pages for individuals, to adding Groups individuals can be a part of, to business pages, to […]

Mobile's Massive Role in Black Friday
03Jan

Mobile’s Massive Role in Black Friday

Each year it seems as if the kickoff to the holiday shopping season gets bigger and bigger. We’ve gone from having Black Friday, to adding Cyber Monday, then Small Business Saturday, and now Green Tuesday. As each year sets new records for consumer spending, we as marketers have seen some notable takeaways, too. This year, […]