22May

Social Media Spring Cleaning

Spring cleaning doesn’t have to just pertain to your home or dealership! Think about some creative ways you can Spring Clean your marketing strategy as well. A good place we recommend starting would be evaluating your social media channels and looking at what you can enhance or clean out as you head into your busier […]

03May

Facebook’s Metrics Now Make More Sense

Have you ever looked at a Facebook analytics report and had to take the time to carefully decipher its results and ultimately meaning? In an effort to make Facebook’s analytics a bit more digestible, the platform has cleaned out 20 metrics that social media managers, marketers and business owners have found to be redundant or […]

19Apr

Twitter Launches its Bookmarks Feature

Last October, Twitter announced an exciting upcoming addition to the features of their platform. This new feature is called Bookmarks, and is similar to Facebook’s “Save” a post feature. The feature was officially launched at the end of February and serves a variety of purposes. Up until now, if a user wanted to save a […]

10Apr

Importance of Advertising Your Inventory on Facebook

Facebook has clearly become a leading resource for businesses to advertise their products and services. It’s evolved from simply a social networking site, to a lead generating and converting tool. We’ve talked a lot in the past about how Facebook can benefit your business, something that this story from Successful Farming demonstrates quite clearly. Successful […]

15Mar

How to Work Around the New Facebook Algorithm Changes

Facebook has done it again! The social media giant has made additional adjustments to its algorithm, which is no surprise to marketers. However, the changes recently implemented affect business accounts in a big way. We recently wrote about how low link quality is affecting your business page’s placement in your followers’ newsfeeds. Other factors that […]

18Jan

Top 3 Social Media Predictions for 2018

Social media is constantly evolving to remain competitive within the market and up-to-date on user needs and pain-points. As we begin to move through 2018, these are the top three features we see continuing to expand and innovate throughout the year. 1. Video: It’s no secret that imagery and video perform best on every social […]

05Dec

Social Media’s Role in Customer Service

We’ve previously discussed the importance of excelling at customer service because it sets you apart from your competitor. Nowadays, customer service extends further than just your physical dealership. It now encompasses online service, most popularly social media.  In fact, we even mentioned in a past post that 4 out of 10 U.S. adults have expressed […]