Why Social Media Transparency Leads to Customer Trust
11Oct

Why Social Media Transparency Leads to Customer Trust

It’s no mystery social media has become a valuable asset to the customer experience. We’ve written about social media’s role in customer service before, but one of the biggest things we’ve seen evolve from brands utilizing social media channels is the ability to earn customer trust. As we see businesses being rocked by data breaches, […]

New Authorization for Facebook Page Managers
27Sep

New Authorization for Facebook Page Managers

Facebook recently rolled out a new process for Facebook Page Managers in order to obtain better transparency and monitoring of business pages posing as credible sources. So what is this new process and how does it affect your dealership’s Facebook page administrator? We have the answers. Facebook is now asking the Page Administrators of larger […]

Social Media for Sales
14Aug

Successful Selling: Utilizing Social Media for Sales

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 3 of our commercial […]

05Jul

Split Testing on Facebook

There’s been a decent amount of discussion between marketers and social media managers following Facebook’s decision to make some newsfeed algorithm changes this past winter. The change came in an announcement from Mark Zuckerberg this past January as a result of their initiative to ensure that users’ time was being “well spent” on the platform. […]

Social Media Strategy
21Jun

3 Things You Should Add to Your Social Strategy

As social media continues to lead in online marketing for businesses, it’s important to keep up-to-date on the new tools available to enhance your business pages. It seems like every day there are new advancements released on Facebook, in particular, that can help you take your dealership’s page to the next level. You might think […]

22May

Social Media Spring Cleaning

Spring cleaning doesn’t have to just pertain to your home or dealership! Think about some creative ways you can Spring Clean your marketing strategy as well. A good place we recommend starting would be evaluating your social media channels and looking at what you can enhance or clean out as you head into your busier […]

03May

Facebook’s Metrics Now Make More Sense

Have you ever looked at a Facebook analytics report and had to take the time to carefully decipher its results and ultimately meaning? In an effort to make Facebook’s analytics a bit more digestible, the platform has cleaned out 20 metrics that social media managers, marketers and business owners have found to be redundant or […]

19Apr

Twitter Launches its Bookmarks Feature

Last October, Twitter announced an exciting upcoming addition to the features of their platform. This new feature is called Bookmarks, and is similar to Facebook’s “Save” a post feature. The feature was officially launched at the end of February and serves a variety of purposes. Up until now, if a user wanted to save a […]

10Apr

Importance of Advertising Your Inventory on Facebook

Facebook has clearly become a leading resource for businesses to advertise their products and services. It’s evolved from simply a social networking site, to a lead generating and converting tool. We’ve talked a lot in the past about how Facebook can benefit your business, something that this story from Successful Farming demonstrates quite clearly. Successful […]