Commercial Truck Trader Feature: Sea of Opportunity
07Mar

Commercial Truck Trader Feature: Sea of Opportunity

You wouldn’t immediately expect a commercial marketplace brand to be talking about dolphin pods, but that’s exactly what we recently found on the blog of our sister brand, Commercial Truck Trader! It actually turned out to be a clever introduction to the idea of mutually-beneficial partnerships. They go on to discuss how organizational networking should […]

The Millennial Mindset: How to Work with Gen Y
28Feb

The Millennial Mindset: How to Work with Gen Y

It is no secret that Baby Boomers, Generation X, and Millennials (also known as Generation Y) are pretty different groups of people. Beyond their differences in age, they also have dramatically different approaches to life and work, which can make communication and collaboration in commercial dealerships difficult. However, productivity requires cohesion amongst the sales team, […]

Mobile's Massive Role in Black Friday
03Jan

Mobile’s Massive Role in Black Friday

Each year it seems as if the kickoff to the holiday shopping season gets bigger and bigger. We’ve gone from having Black Friday, to adding Cyber Monday, then Small Business Saturday, and now Green Tuesday. As each year sets new records for consumer spending, we as marketers have seen some notable takeaways, too. This year, […]

Equipment Trader Feature: How to Lose Equipment Sales
27Dec

Equipment Trader Feature: How to Lose Equipment Sales

In a recent post from our sister company, Equipment Trader, they had guest blogger and “America’s Corporate and Personal Coach,” Ken Taylor, speak a little bit more to how your dealership can make some mistakes in the sales process that could end up causing you to lose the sale. On a more positive note though, […]