17Jul

Back to Basics: Impact of Usability in Website Design

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 3 of our commercial dealership […]

Live Chat
23Nov

Live Chat’s Role in the Customer Experience

As technology becomes more engrained in your customer service journey, it’s important to ensure that no matter what channel you’re serving your customer through, your interactions align with the company’s attitude and mission. Live Chat is a feature frequently being used by a variety of organizations to provide quicker service for their customers. This responsive […]

Customer Appreciation
07Nov

How to Show Your Customers You’re Thankful

When the month of November finally rolls around, the excitement around Thanksgiving is almost palpable. While everyone looks forward to tasty food, football and time with their families, it’s also a great time to reflect on what you’ve been thankful for this past year. As a business, we are always thankful for our clients! After […]

07Sep

Client v. Customer: Who is the new consumer?

When working with people who buy from your dealerships, I’m going to make a guess that you call them customers. They’re the people who buy one of your products then come back every once and awhile for either a new product or to get something fixed. Recently, Farm Equipment posted an opinion blog detailing the […]

Blog Future of Artificial Intelligence AI A.I.
27Jul

AI is Taking Over in the Most Unexpected Way

As technology continues to extend further into our everyday lives, we thought it relevant to address what appears to be the next wave of advancement. Artificial intelligence (AI) has been a buzzword for some time now and it already affects both your personal and professional life. From shopping cart recommendations on Amazon to email spam […]

customer experience a new meaning blog
28Mar

Customer Experience: A New Meaning

Hubspot coined 2017 as The Year of The Customer Experience, and we certainly recognize this buzzword’s relevance as the online world becomes more and more a part of our everyday world. Businesses online and on the ground must extend themselves to become more customer-centric if they want to survive the battle against the “Amazons” of […]

29Dec

Brand Identity: Local Pride

When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your […]