Top Tips to Lengthen Your Excavator's Lifetime
06Nov

Top Tips to Lengthen Your Excavator’s Lifetime

There’s no doubt that technology has allowed excavators to evolve exponentially over the past decade, creating a longer lifetime and increased capabilities for this machinery. So how can your customers get the most out of the lifetime of their excavators? When making this kind of purchase, it’s important to help them understand the maintenance routines […]

These Marketing Tools are Best for Digital Lead Generation
13Sep

These Marketing Tools are Best for Digital Lead Generation

A recent Marketing Dive piece we read featured the insights of marketers that weighed in on what they’ve seen as the biggest lead generators for their business. Spanning various industries, the study by Ascend2 noted that 47% said email marketing was the most effective in lead marketing, then video marketing (45%), social (40%), web personalization […]

24Jul

Back to Basics: Strategic Benefits of Market Analysis

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 4 of our commercial dealership Back to Basics […]

Mobile Equipment Rental Stores
28Nov

Commercial Innovation: Mobile Equipment Rental Stores

In this portion of the blog series, we highlight the latest innovative approaches in the commercial equipment industry. This week we’re discussing how equipment rental software companies have embraced technological advances to adapt to the needs of their customer base. A recent article featured in Rental Management highlighted the technology that rental software companies see […]

09Nov

Customer Purchasing Habits: What You Need to Know

It’s no question that technology has radically changed consumer buying patterns making it crucial for businesses to adapt to their new behaviors to successfully sell its products. Between customers’ shift to purchasing online, utilizing mobile, and constantly being exposed to products via social media, it can be a struggle to know where to focus your […]

19Sep

Providing Vehicle Upfit: A Series by Commercial Truck Trader

Recently, our sister company Commercial Truck Trader did a series of blog posts on upfits for your truck. Their most recent post detailed the 3 awesome advantages for dealers! This edition chronicles the biggest advantages for dealers to provide upfitting information with their vehicles. If this interests you, the first upfitting post discusses the benefits […]

31Aug

How to Market on a Budget

As the summer draws to a close, you’re probably starting to think about your goals and strategies for the 2018 fiscal year. Along with this comes establishing your budgets for the year. We understand first hand that every dealer and manufacturer we work with has different needs and different capacities to implement our services- aka […]

22Aug

Combating Web Form Spam

So you’ve got your new website and it’s everything you wanted it to be. Except now, you have a new problem, your awesome new website seems to have attracted the worst of visitors: spam bots. Your lead generating forms are now cluttering your inbox with messages about a range of unrelated topics. With our recent […]