What We Can Learn From Minnesota's Rising Trade Training
29Jan

What We Can Learn From Minnesota’s Rising Trade Training

States around the country are continuing to face a major labor shortage, but a piece from MPR News featured how Minnesota has seen a surge in skilled-trades training despite the shortage. The approach and partnerships they’ve taken on within their market is something to be admired and a strategy followed, if possible. Here’s how Minnesota […]

Safety First: How to Enforce Safe Practices
24Jan

Safety First: How to Enforce Safe Practices

In the headlines we often see reports of huge mishaps that happen on site where employees have paid the ultimate price or just narrowly escaped disaster by some kind of miracle. Did you know that being a safer dealership can actually bring you in even MORE money? Here’s why. Safer business reputation helps provide you […]

Top Tips to Lengthen Your Excavator's Lifetime
06Nov

Top Tips to Lengthen Your Excavator’s Lifetime

There’s no doubt that technology has allowed excavators to evolve exponentially over the past decade, creating a longer lifetime and increased capabilities for this machinery. So how can your customers get the most out of the lifetime of their excavators? When making this kind of purchase, it’s important to help them understand the maintenance routines […]

These Marketing Tools are Best for Digital Lead Generation
13Sep

These Marketing Tools are Best for Digital Lead Generation

A recent Marketing Dive piece we read featured the insights of marketers that weighed in on what they’ve seen as the biggest lead generators for their business. Spanning various industries, the study by Ascend2 noted that 47% said email marketing was the most effective in lead marketing, then video marketing (45%), social (40%), web personalization […]

24Jul

Back to Basics: Strategic Benefits of Market Analysis

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 4 of our commercial dealership Back to Basics […]

Mobile Equipment Rental Stores
28Nov

Commercial Innovation: Mobile Equipment Rental Stores

In this portion of the blog series, we highlight the latest innovative approaches in the commercial equipment industry. This week we’re discussing how equipment rental software companies have embraced technological advances to adapt to the needs of their customer base. A recent article featured in Rental Management highlighted the technology that rental software companies see […]

09Nov

Customer Purchasing Habits: What You Need to Know

It’s no question that technology has radically changed consumer buying patterns making it crucial for businesses to adapt to their new behaviors to successfully sell its products. Between customers’ shift to purchasing online, utilizing mobile, and constantly being exposed to products via social media, it can be a struggle to know where to focus your […]

19Sep

Providing Vehicle Upfit: A Series by Commercial Truck Trader

Recently, our sister company Commercial Truck Trader did a series of blog posts on upfits for your truck. Their most recent post detailed the 3 awesome advantages for dealers! This edition chronicles the biggest advantages for dealers to provide upfitting information with their vehicles. If this interests you, the first upfitting post discusses the benefits […]