In this portion of the blog series, we highlight the latest innovative approaches in the commercial equipment industry. This week we’re discussing how equipment rental software companies have embraced technological advances to adapt to the needs of their customer base.

A recent article featured in Rental Management highlighted the technology that rental software companies see as being the next step to advance services for their customers. Below are the projected trends resulting from these conversations.

1. Data Storage: The volume of data will inarguably continue to increase for rental businesses. Being able to store this data is essential and the future of equipment.
2. Mobility: How this data will be used is another important feature to think about. Salespeople and owners/managers are the individuals most frequently seeking to access this data while on the go. They need to be able to access information like specific inventory availability and their rates on demand. Additionally, equipment rentals can also take place at multiple locations. Having accessibility to enter and track the data in real time is crucial.
3. Integrations: The ability to integrate rental software with other software companies is another anticipated and already requested advancement. Companies have noted they’ve already integrated with GPS and CRM (Customer Relationship Management) programs based on demand.
4. User Groups/Networking: Another notable trend is the customer’s interest in conversing with their peers to discuss enhancements, network and learn more about their software investment. They’ve even noted an interest in taking classes to better learn about the software.

What are some of the trends you foresee being in high demand in the future? Leave your thoughts in the comments below!