How to Start Social Selling
10Jan

How to Start Social Selling

Last month we went over how social selling can help your business. As a quick recap, Social Media Today defines social selling as “the process of leveraging social media to do lead generation, build meaningful relationships, and eventually, close sales.” Social selling can and should become an integral part of your sales process. But how […]

Why Social Media has Become Ecommerce's Best Friend
08Jan

Why Social Media has Become Ecommerce’s Best Friend

On what feels like almost a weekly basis, social media continuously evolves as an even stronger tool businesses can utilize to better position themselves in front of customers and sell more products. Facebook in particular has evolved from profile pages for individuals, to adding Groups individuals can be a part of, to business pages, to […]

Our Favorite Holiday Marketing Campaigns
25Dec

Our Favorite Holiday Marketing Campaigns

We want to keep it fun this Christmas Day while also keeping in theme with our marketing work!  We have a lot of holiday debates within our organization. Whether it’s been if mac and cheese really belongs at the Thanksgiving table or the best holiday movie of all time, we really get into the festive […]

Your Dealership's Guide to Marketing Lingo
18Dec

Your Dealership’s Guide to Marketing Lingo

Sometimes we marketers throw around a lot of language we think is common knowledge because we live, eat and breathe marketing. Yet, we know this can be overwhelming for dealers, particularly those that are just launching a website and broader online marketing strategy for the first time. We’ve pieced together some of the most important, […]

Color Psychology and Your Website Conversions
13Dec

Color Psychology and Your Website Conversions

While walking through a grocery store, you may have noticed that the branding for most pasta sauce is red with possibly a yellow label. Maybe you’re walking through the toiletries aisle and notice that women’s products are lighter colors like pink, blue or green, while the men’s toiletries are dark blue and black. What you […]