How to Work Around the New Facebook Algorithm Changes

Facebook has done it again! The social media giant has made additional adjustments to its algorithm, which is no surprise to marketers. However, the changes recently implemented affect business accounts in a big way. We recently wrote about how low link quality is affecting your business page’s placement in your followers’ newsfeeds. Other factors that […]


This is How Dealers Are Taking Advantage of Their Winter Downtime

The winter season is notorious for being a little slower for business in most of the equipment and trucking industries. So what can your dealership do to take advantage of this sluggish season? Total Landscape Care published an article with some great areas to consider focusing on. Clean Shop: To prepare for a more regular […]


5 Simple Steps to Building Your Marketing Strategy

The end of the year can be a chaotic time, and all too frequently we’ve seen businesses prioritize their marketing strategy last. If you’re still working out your strategy or haven’t begun it yet, consider these 5 steps to map out the most successful marketing strategy for 2018. 1. Review Last Year’s Achievements: Before starting […]


Top 3 Social Media Predictions for 2018

Social media is constantly evolving to remain competitive within the market and up-to-date on user needs and pain-points. As we begin to move through 2018, these are the top three features we see continuing to expand and innovate throughout the year. 1. Video: It’s no secret that imagery and video perform best on every social […]

Social Dos and Don'ts

The Dos and Don’ts of Social Media for Business

Social media now more than ever has become a complex entity to navigate. It’s constantly evolving, adding new features, and becoming a more dynamic hub for a variety of conversations. Despite the frequent transitions, there are some main pointers for social media that remain consistent. Here are the basics of both what to do and […]