23May

Importance of Testimonials

Don’t send the wrong message by having a blank “testimonials” page!  A “testimonials” page with no customer reviews could potentially send the wrong message to website visitors and be worse than not having the page available at all. Website testimonials are the online version of “Word of Mouth” advertising. A customer’s review about their positive experiences can help […]

20Apr

Clicks vs. Impressions?

Web terminology can be confusing, sometimes even to an experienced internet marketing professional. Most individuals that manage a dealership’s web presence are familiar with the difference between an Organic Optimization campaign and a Pay-Per-Click campaign. A smaller majority of those individuals are familiar with the difference between an ad impression and an ad click. An […]

04Feb

Five Marketing Mistakes Businesses Make

One of the biggest challenges a business faces is to create great products and services and  market them the right way. Unfortunately it’s easy to let the quality of marketing fall, causing a negative impact on the product and service that the business provides. The following are ten marketing mistakes to avoid: 1. Assuming the […]