Do you have trouble identifying keywords that will actually help your target audience find your dealership’s website? Well, these two tips can get you headed in the right direction. Get familiar with how your target audience searches online for your products and services. Start by using some of the free keyword research tools available online; […]
Here you are again – in a new year, setting new goals, and making new resolutions! While you’re at it, why not resolve to help your dealership’s website benefit more from search engine optimization (SEO) by actually planning and implementing a holistic strategy? Use these tips to get started. Start planning now! It’s the beginning […]
Do you find yourself confused when your search engine optimization (SEO) consultant communicates to you in SEO lingo? If you don’t understand the “language,” then it’s possible that you don’t fully understand why you should implement your consultant’s recommendations. Get on board by learning these 10 common SEO terms and their roles in helping your […]
Ahearn Equipment understands the value of keeping an up-to-date website that accurately represents their brick-and-mortar business. We want to recognize this dealership for taking the extra time to really use the product the way it is meant to be used. Below are some helpful tips in maintaining your website and how this dealer illustrates this […]
“Bobcat launched its social media efforts yesterday on Facebook, Twitter, Google+, LinkedIn and Flickr. Bobcat has had an established YouTube video channel for several years. This multi-channel approach allows Bobcat to inform and interact with customers in more ways. Bobcat’s Facebook page allows customers to share their Bobcat experiences; Twitter provides real-time, quick updates and responses; YouTube users can share their videos; Google+ provides […]
Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created by being truly authentic and trustworthy. Often times, this is best conveyed via […]
As consumers, we have preferences, and our preferences are so unique that they can be conflicted with the plethora of options that are put in front of us every day. As a result, we are encouraged to measure several variables before making purchases. We compare substitutes, complements, brands, packaging, price, overall lifetime value of the […]
For small businesses, brand recognition can be a large hurdle to overcome. It’s hard to make your break into the industry but there are solutions. Of course, nothing happens overnight but a little work and a lot of patience goes a long way. Here are a few tips to follow when branding and increasing brand […]
Now that you’ve got your customers to your website… how do you keep them engaged and drive them to eventually purchase? Your website appearance. Your website is a reflection of your business, you want to make sure it looks organized and is up-to-date at all times. Make sure all links are working correctly and that […]
We recently came across an article written by New York Times bestselling author and sales guru Jeffrey Gitomer, in which he offered ‘the best tips and tactics for salespeople, by salespeople.’ Gitomer developed a contest on his Facebook page that would give a prize to the person who sent in the best sales tip and he […]