What company really stands out in your mind? What sets them apart from others? Is it their impeccable customer service? A consistent product experience? An emotion you experience every time you interact with them? Or all of the above? This is a brand. Well, now-a-days, this is what a brand is. Years ago, branding simply […]
By now, you probably got the hint that we highly recommend your dealership having a presence on Facebook. Many feel that searching for a business on Facebook and learning they don’t have a Facebook page, would be like searching for a business on Google and not finding a website: It just shouldn’t happen. As much […]
Consumers are looking for businesses that offer them more than just a product, they want a unique experience. As a dealership, you must be able to create engaging, educational content that will keep your current customers and prospects coming back for more. The best part is, that by creating content that your customers want to […]
LinkedIn’s unique value in the social media world is the fact that it was built with a focus on users utilizing their connections to develop a professional network, and allowing people to be more productive and successful. And they are accomplishing this goal everyday. As of April 2014, LinkedIn reported that there were over 300 […]
To recap this blog series, here are the reasons why we feel you should be using social media: You improve search engine rankings. You develop industry connections and customer relationships. You grow your reach. Last week you learned how social media can improve your search engine rankings. This week we want to talk deeper about […]
Like most dealerships, you are probably trying multiple avenues to market your business and generate leads. Things such as TV, print and radio ads, direct mailings, email marketing campaigns, social media, online advertising, etc. all play a major role in getting the word out about your dealership and what you have going on. But did […]
No matter what kind of business you run, it is a well known fact that much of ourpopulation today currently owns at least one email account. Have you ever thought about using email as a tool to generate revenue for your business? Creating an email marketing campaign, and incorporating basic online marketing techniques into your daily operations […]
One of the biggest mistakes that you can make while implementing your pay-per-click (PPC) advertising campaign is sending traffic to a home page! While you’re fulfilling one goal – getting traffic to your website – you’re hindering the fulfillment of another – getting conversions. The objective here is to create a conversion experience that is […]
Are you tired of wasting your money on clicks that don’t lead to conversions in Pay-Per-Click (PPC) advertising? Use these tips to generate more targeted traffic, produce a higher ROI, and avoid wasteful spending in your PPC marketing campaign. Eliminate the ambiguity in the keywords that you’re bidding on – and that would especially mean […]
Claim yourself! Just as you would want to claim your business name, URL, and logo you should claim your online listings from online review sites such as Yelp, Google+, Yahoo! local, Foursquare, etc. Taking control of your business profile on these sites can help keep you on top of the information and reviews listed for your […]