How Dealerships can Enhance their Customer's Online Experience
Now that you’ve got your customers to your website… how do you keep them engaged and drive them to eventually purchase?
Your website appearance. Your website is a reflection of your business, you want to make sure it looks organized and is up-to-date at all times. Make sure all links are working correctly and that there are no outdated sales or promotions listed. Remember, a first impression is a lasting impression.
Help new visitors to your website quickly find your online store. Make use of the “Featured Items” rotator to easily advertise items in your catalogs and help customers fill their shopping carts. When you look at your site, look at it through your customers’ eyes. Use text and images on your sidebars and/or homepage to provide links directly to your online catalogs and parts fiche. Making your site user-friendly is vital to making the shopping experience easy and enjoyable.
Entice your customers to purchase from you. Promote your featured inventory items as “Weekly Specials” or “Items of the Day.” Advertise your inventory on your social media platforms like Facebook with Social Link*. Assign an expiration date to these specials to create a sense of urgency to buy.
Make it easy for your customers to contact you. By providing easy to find links to contact or e-mail forms and a customer service phone number, you communicate to your customers that you are there not only to sell them a product but provide good service as well.
Promote customer testimonials. Let existing customers help you promote the quality of your products and services. Add the ‘Customer Survey’ and ‘Testimonials’ pages to your site. Many consumers read testimonials when they visit a site for the first time.
Be aware of your market. Know what your customers are looking for and what your competitors may be doing to attract online sales. The key to win is providing a positive online experience for your potential customer revealing the value in buying from your dealership.
*Social Link is also available for commercial truck and agricultural industry dealers. Comment below if you would like more information in regards to Social Link.