The Dos and Don’ts of Social Media for Business
Social media now more than ever has become a complex entity to navigate. It’s constantly evolving, adding new features, and becoming a more dynamic hub for a variety of conversations.
Despite the frequent transitions, there are some main pointers for social media that remain consistent. Here are the basics of both what to do and what not to do in your social media efforts.
- Create robust social media profiles: Ensuring all your social media profiles are completely filled out is essential. It not only gives your consumers the information they need at the click of a button, but it also creates credibility for your business. [Tip: Always make sure your website is listed on each platform!]
- Interact with your audience: Engaging with your followers is critical in creating a relationship with your customer and could form a potential lead for your business. A “like” or comment can go a long way and it shows you’re truly invested in them.
- Be visual: In this day and age, followers want information in a quick, concise and interesting way. Imagery and video performs the best on all social platforms. Transforming your content into an infographic or video for example reaches your audience in a more stimulating way.
- Plan consistent brand identity: No matter if you’re on two social platforms or twenty, your brand needs to look visually consistent. Your audience needs to immediately recognize your brand when they visit one of your pages. This means creating consistent profile pictures and cover photos, or at least similar variations of them.
- Post overly opinionated content: This one seems like a no-brainer, but you’d be surprised how often this can happen. Staying away from overly opinionated content that could potentially upset some of your audience will save you leads in the future.
- Overdo it with content: A common misconception is that you need to be constantly posting. It’s important to be consistent and post daily to the relevant social platforms, but don’t post so much you’re annoying your followers. This will quickly lead to unfollows.
- Ignore negative comments: When you hear from a follower that is unhappy you could be inclined to ignore it and sweep it under the rug. These are actually some of the best customers to engage with in a lot of ways because they often times just want to be heard and have a discussion. Once they feel like they’ve been acknowledged and a potential solution can be reached, they could become one of your most engaged followers.
- Forget to proofread: This is a big one! With social media being fast-paced we often want to hit publish as quickly as possible to join the conversation. But taking the time to look over your post once or twice more before finalizing it could save you some embarrassment.
Commercial Web Services is adamant about following these social media best practices. Interested in learning more about our social media management offerings? You can learn more about them here or contact us at firstname.lastname@example.org.