Why Social Media has Become Ecommerce's Best Friend
08Jan

Why Social Media has Become Ecommerce’s Best Friend

On what feels like almost a weekly basis, social media continuously evolves as an even stronger tool businesses can utilize to better position themselves in front of customers and sell more products. Facebook in particular has evolved from profile pages for individuals, to adding Groups individuals can be a part of, to business pages, to […]

Spooky Marketing Mistakes
30Oct

Spooky Marketing Mistakes

With October coming to a close, you know what that means! No, we don’t mean that extraordinarily early onset of Christmas decorations, but rather the widely celebrated Halloween holiday! Staying in theme with this horror-filled festivity, we wanted to share some marketing mistakes that are murderous for your business strategy. Sick of our Halloween references […]

New Authorization for Facebook Page Managers
27Sep

New Authorization for Facebook Page Managers

Facebook recently rolled out a new process for Facebook Page Managers in order to obtain better transparency and monitoring of business pages posing as credible sources. So what is this new process and how does it affect your dealership’s Facebook page administrator? We have the answers. Facebook is now asking the Page Administrators of larger […]

Social Media for Sales
14Aug

Successful Selling: Utilizing Social Media for Sales

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 3 of our commercial […]

05Jul

Split Testing on Facebook

There’s been a decent amount of discussion between marketers and social media managers following Facebook’s decision to make some newsfeed algorithm changes this past winter. The change came in an announcement from Mark Zuckerberg this past January as a result of their initiative to ensure that users’ time was being “well spent” on the platform. […]

22May

Social Media Spring Cleaning

Spring cleaning doesn’t have to just pertain to your home or dealership! Think about some creative ways you can Spring Clean your marketing strategy as well. A good place we recommend starting would be evaluating your social media channels and looking at what you can enhance or clean out as you head into your busier […]

03May

Facebook’s Metrics Now Make More Sense

Have you ever looked at a Facebook analytics report and had to take the time to carefully decipher its results and ultimately meaning? In an effort to make Facebook’s analytics a bit more digestible, the platform has cleaned out 20 metrics that social media managers, marketers and business owners have found to be redundant or […]

24Apr

Employee Spotlight: Mallory Corrigan

We’re using this month’s Employee Spotlight to introduce you to Mallory Corrigan! If you haven’t already worked with Mallory, she is our Social Media Specialist and is the one who is responsible for all our clients’ social media needs! Let’s hear about her experiences.  Tell us a little about yourself. Three words: snapping, napping and […]

19Apr

Twitter Launches its Bookmarks Feature

Last October, Twitter announced an exciting upcoming addition to the features of their platform. This new feature is called Bookmarks, and is similar to Facebook’s “Save” a post feature. The feature was officially launched at the end of February and serves a variety of purposes. Up until now, if a user wanted to save a […]