24Apr

Employee Spotlight: Mallory Corrigan

We’re using this month’s Employee Spotlight to introduce you to Mallory Corrigan! If you haven’t already worked with Mallory, she is our Social Media Specialist and is the one who is responsible for all our clients’ social media needs! Let’s hear about her experiences.  Tell us a little about yourself. Three words: snapping, napping and […]

19Apr

Twitter Launches its Bookmarks Feature

Last October, Twitter announced an exciting upcoming addition to the features of their platform. This new feature is called Bookmarks, and is similar to Facebook’s “Save” a post feature. The feature was officially launched at the end of February and serves a variety of purposes. Up until now, if a user wanted to save a […]

10Apr

Importance of Advertising Your Inventory on Facebook

Facebook has clearly become a leading resource for businesses to advertise their products and services. It’s evolved from simply a social networking site, to a lead generating and converting tool. We’ve talked a lot in the past about how Facebook can benefit your business, something that this story from Successful Farming demonstrates quite clearly. Successful […]

15Mar

How to Work Around the New Facebook Algorithm Changes

Facebook has done it again! The social media giant has made additional adjustments to its algorithm, which is no surprise to marketers. However, the changes recently implemented affect business accounts in a big way. We recently wrote about how low link quality is affecting your business page’s placement in your followers’ newsfeeds. Other factors that […]

18Jan

Top 3 Social Media Predictions for 2018

Social media is constantly evolving to remain competitive within the market and up-to-date on user needs and pain-points. As we begin to move through 2018, these are the top three features we see continuing to expand and innovate throughout the year. 1. Video: It’s no secret that imagery and video perform best on every social […]

Social Dos and Don'ts
30Nov

The Dos and Don’ts of Social Media for Business

Social media now more than ever has become a complex entity to navigate. It’s constantly evolving, adding new features, and becoming a more dynamic hub for a variety of conversations. Despite the frequent transitions, there are some main pointers for social media that remain consistent. Here are the basics of both what to do and […]

Facebook Dual Newsfeed
16Nov

Facebook Testing Out A Dual Newsfeed

How would you feel if you had the option to switch between multiple newsfeeds on Facebook – one that exclusively had your friends’ posts and the other your news content? Facebook is currently testing this option out in select countries, which has raised some questions on how business pages will be affected by the possible […]