Spooky Marketing Mistakes
With October coming to a close, you know what that means! No, we don’t mean that extraordinarily early onset of Christmas decorations, but rather the widely celebrated Halloween holiday! Staying in theme with this horror-filled festivity, we wanted to share some marketing mistakes that are murderous for your business strategy. Sick of our Halloween references yet? We’re just getting started!
You Don’t Have a Website
It’s 2018 already, what are you waiting for?! Not having a website in this day and age isn’t just scary, it’s flat out a detriment to your business! We hear dealers say a lot of their business still comes in through more traditional routes, like word of mouth, but what they don’t understand is that websites are the new form of word of mouth! Just check out our post about it here. Customers are getting smarter about their purchases and researching their various options online before even interacting with a dealer. Not having a presence online could leave your business at a disadvantage and your competitors a step ahead.
Not Investing in SEO
This is almost just as frightening as not having a website! If you have a website, that’s a good first step, but not having the SEO behind it makes it nearly impossible to find your dealership’s website in one of the top pages of search engine results. In fact, according to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. So if you haven’t optimized your website to appear at the top of a Google Search, it’s time to contact us.
No Social Media Pages
If your dealership is behind on the social media curve, you should read some of our posts on how it has helped dealers boost their business and authority within their space. Here are just a few to start:
Social media has also become a pivotal way for dealers to feature their inventory. Just ask us about our Inventory Broadcaster service and how all you have to do is some initial setup steps and then you’re seamlessly posting your inventory to Facebook in no time!
If you’re using imagery of your inventory that isn’t high quality on your website, then it’s time for a serious upgrade. Did you know that 50-80% of the human brain is dedicated to visual processing? So if you’re trying to sell inventory, whether used or new, the customer’s eye is automatically going to be drawn to the image attached with the listing. Make sure it’s of the best quality.
Want some tips on how to go about doing this? Check out our post Top 4 Tips for Fantastic Photos.
We like to “creep” it real with our dealers, so if any of the above applies to you, who you gonna call? No, not Ghostbusters, but CWS!