Your Dealership's Guide to Marketing Lingo
18Dec

Your Dealership’s Guide to Marketing Lingo

Sometimes we marketers throw around a lot of language we think is common knowledge because we live, eat and breathe marketing. Yet, we know this can be overwhelming for dealers, particularly those that are just launching a website and broader online marketing strategy for the first time. We’ve pieced together some of the most important, […]

Spooky Marketing Mistakes
30Oct

Spooky Marketing Mistakes

With October coming to a close, you know what that means! No, we don’t mean that extraordinarily early onset of Christmas decorations, but rather the widely celebrated Halloween holiday! Staying in theme with this horror-filled festivity, we wanted to share some marketing mistakes that are murderous for your business strategy. Sick of our Halloween references […]

SEO Tips You Can Implement Right Now
18Sep

SEO Tips You Can Implement Right Now

As we’ve said time and time again, even though you may have a gorgeous and engaging website, if it’s not optimized to be found within the first page of search engine results, then you’re doing your dealership a disservice. Search Engine Optimization in particular is a great and organic way for you to get seen […]

How to Take Advantage of Technology in the Industry
04Sep

Technology Trends: How to Take Advantage of Technology in the Industry

Whether it be social media, websites, or online listings, there is a plethora of ways that dealerships can use technology nowadays to elevate their business to the next level. Is your dealership taking advantage of technology to run a more efficient and ultimately successful business? Welcome to Part 1 of our commercial dealership Technology Trends […]

23Aug

How to Project SEO Traffic Levels

Recently we’ve added a huge asset to our larger Trader Interactive team, and that asset goes by the name of Simon Heseltine! Simon was added as our Vice President of Audience Growth a few months back and has brought a wealth of expertise and insight to our company, particularly regarding around Search Engine Optimization and […]

Erin Matthews Employee Spotlight
02Aug

Employee Spotlight: Erin Matthews

We’re using this month’s Employee Spotlight to introduce you to Erin Matthews! Erin just celebrated her 2 year anniversary with CWS, and we are so excited she is part of our team! If you haven’t already worked with her, she is one of our Search Services Specialists and is responsible for managing our dealers’ search […]