Using Your Website To Beat The Competition
Here are 7 ways to gauge how your website fairs against your competitors’ websites. Its important that your business utlizes your website to its fullest potential after all, your website is essentially your 24 hour, revenue-generating virtual business. Read article: Online Marketing Metrics to Beat the Competition Online for quick and easy ways to help you improve […]
How Google Alerts Can Help Generate Blog Content
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on keywords that are relevant to you or your dealership. By having information e-mailed to you on a continual basis, you could leverage Google Alerts as a way to generate ideas for your company blog. This is a helpful article covering Google Alerts […]
Tips for Writing Better Meta Tags
One of the keys to search engine success is creating and formatting good meta tags that clue the search engines in on what you offer as well as act as the bait to get web surfers to click on your site. We are often asked by our customers what to include in the meta tags […]
SEO Tip: E-Articles
Boost traffic to your website by writing informative and helpful e-articles! Writing e-articles can increase traffic to your website for two reasons. First, when people read your articles they will often visit your website directly. Secondly, it will create valuable inbound links to your website. Inbound links from trusted and relevant sources have a significant, positive […]
Blogging for Business
Social media seems to be all the rage in today’s ever changing society. For years, word of mouth has seemed to be the best form of advertising, so why not “take it to the web” to see exactly what people are saying about your business? In an effort to humanize the business world in this […]
SEO Tip: Online Reputation Management
Reputation Management is an important part of marketing your business online. Doing a keyword search in the Search Engines for your business name can reveal what customers are saying about your website and business. Managing negative (and positive) customer generated reviews can help with branding your business on the Internet. Ways to manage both positive […]
Importance of Testimonials
Don’t send the wrong message by having a blank “testimonials” page! A “testimonials” page with no customer reviews could potentially send the wrong message to website visitors and be worse than not having the page available at all. Website testimonials are the online version of “Word of Mouth” advertising. A customer’s review about their positive experiences can help […]
Get Local: Improving Your Search Visibility
We’re sure you’ve seen it; you do a search in Google, Yahoo or Bing for a product in a specific region and business listings come up next to a map, which usually appear towards the top of the search results. These are local directory listings and this is why local search has become an important […]
Three of the most important things for SEO: Content, Content, Content!
In real-estate you often hear about “Location, Location, Location” when searching for a new property. When it comes to search engine optimization, think “Content, Content, Content!” %CODE1% Remember, your website is an extension of your dealership so you have to be able to provide them with the same information a sales associate would give to […]