Tips for Writing Better Meta Tags

One of the keys to search engine success is creating and formatting good meta tags that clue the search engines in on what you offer as well as act as the bait to get web surfers to click on your site. We are often asked by our customers what to include in the meta tags and what to use for keywords. Here is a simple run down of what you should include in your meta tags and suggestions for finding keywords to help your search engine success rate.

Tips for writing a better page Title Tag:

  • Keep it between 70-80 characters, anything after that will be cut off in search results
  • Include your important keywords at the beginning
  • Avoid starting with your company name
  • Make it to the point and enticing for visitors to click on
  • Make it relative to each individual page (i.e. don’t reference parts for a rentals page)

Tips for writing a better Description Tag:

  • Keep it between 150-200 characters or else it will be cut off in the search results
  • Give a brief description of what can be found on that page
  • Include keywords and phrases relative only to that page
  • Make it enticing to support the Title Tag
  • Include your business name, especially if it differs from your URL name

What to use as Keywords. Think of phrases that mix and match these items below.

  • Brands and models you represent
  • Services you offer (i.e. rentals, repairs, leasing, parts)
  • Local cities and states in your market area
  • Common misspellings for your business name, products or manufacturers (i.e. skidsteer vs. skid steer)
  • Alternate names for your products or models (i.e. excavator vs. digger)
  • Who is your audience (i.e. farmers, truckers, construction companies)
  • Remember to use keywords within the page content to support your meta Titles and Descriptions
Did we miss another great tip? Let us know in the comments!


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