If you’re not familiar with what a pay per click ad is, it is when you choose essential keywords to your business so when someone searches those words, your business appears as an ad at the top of the search page. Once the keywords are chosen, the positioning of your business ad is based on […]
This Halloween, we’re looking into the SEO trends that have been prevalent in 2017 and will continue to have traction in the coming year. Let’s take a look at the top 5 search trends to follow for 2018!
Let the 2018 planning continue with our second look into MHEDA’s 2018 Critical Impact Factors. MHEDA’s tenth-factor details that “Businesses need to adapt their communication strategies to cross all forms of technology in order to connect with their employees and multi-generational buyers.” While this statement can encompass a variety of communication strategies, we’re going to […]
We’re going to take a break from the 2018 Critical Impact Factors and focus on search. Today, we have a guest blogger from our awesome Search Services team, Danielle Harvey. Danielle is breaking down all of the successes of paid search and what tools the team uses to make those successes possible. Let’s check out […]
We’ve started our 2018 strategy meetings and we know you probably have, too! These meetings help us to identify the challenges and opportunities we face in 2018. While going over our challenges we started to look into the challenges our industry faces in general. In the most current issue of The MHEDA Journal, 11 factors […]
When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign […]
We asked our Search Services Supervisor, Diana Richardson, to share some insight into the Search Engine Optimization world! Read below for some great tips to making your website stand out with search engines. Quick Search Engine Optimization Tips It’s a fact, there a lot of websites on the internet. And with all of these websites […]
Having a social presence isn’t just about interacting and engaging with your customers on another level. It also has huge search benefits for your business. Below is our Social Sweetness Guide: The Sweet Combination of Social and Search which highlights 4 benefits social media has on your search rankings. Click to learn more!
On April 21st, Google is rolling out an update on how they rank websites, and it’s bigger than any of their previous updates. The algorithm is centered around improving the consumer’s user experience when searching on their mobile device(s). Google will accomplish this by ranking mobile-friendly websites higher for searches conducted on mobile. Many websites […]
Meet our employee of the quarter, Brooke Reese, Search Services Specialist. She has been with CWS since July 2013, making this month her 1.5 year mark! Take some time to get to know her below. What is one piece of advice you always tell your dealers? I tell our dealers that communication is key. When […]