We’re using this month’s Employee Spotlight to introduce you to Erin Matthews! Erin just celebrated her 2 year anniversary with CWS, and we are so excited she is part of our team! If you haven’t already worked with her, she is one of our Search Services Specialists and is responsible for managing our dealers’ search engine services, such as Search Engine Optimization and Pay Per Click Advertising! Let’s hear about her experiences.

Tell us a little about yourself.

I’m Virginia Beach born and raised. I went to James Madison University where I got a degree in Marketing with a minor in Human Resource Development. I’ve always been interested in the business world, especially marketing and advertising, so I love doing SEO and paid search for our clients. After I graduated in 2016, my dad took me to Europe for 3 weeks where we visited 9 countries and I grew a love for traveling. Now we try to take a trip a year to explore new places. This year we went to Utah and hiked at all 5 national parks there.

What is one piece of advice you want your dealers to know?

My advice is to keep your website active and up to date and to consider some form of online advertising to gain exposure. A lot of people tend to be old-fashioned and don’t take the time to ensure their customers can find them online. The internet world is only growing, so you and your business should grow with it. SEO and PPC are great ways to stay competitive and drive traffic to your website.

What has been your greatest accomplishment at CWS so far?

My greatest accomplishment so far has been my relationships with my clients. It’s more of a partnership. They tell me their needs and I work with them to deliver the results they desire. They trust my judgment, which makes it easy to do my job.

What is your favorite thing about working at CWS?

My favorite thing about working at CWS is the people. I love my team. They bring so much to the table, from knowledge and passion to jokes and funny accents. They’re always there to lend a helping a hand or bring a smile to your face. I couldn’t get through it without them.

—

Thank you, Erin for sharing your background and insight! We are lucky to have you as part of our team and your dealers are fortunate to be able to utilize your knowledge and search engine skills.

We appreciate Erin’s work and dedication and can’t wait to see what else she has in store for CWS!