Sometimes we marketers throw around a lot of language we think is common knowledge because we live, eat and breathe marketing. Yet, we know this can be overwhelming for dealers, particularly those that are just launching a website and broader online marketing strategy for the first time. We’ve pieced together some of the most important, […]
If you’ve been monitoring your traffic from Google and aren’t seeing the results you expected, then it may be time to do a little digging into why that’s the case. We see dealers making some common mistakes in their online marketing that prevents them from earning the traffic they deserve, and we want to make […]
We’re using this month’s Employee Spotlight to introduce you to Erin Matthews! Erin just celebrated her 2 year anniversary with CWS, and we are so excited she is part of our team! If you haven’t already worked with her, she is one of our Search Services Specialists and is responsible for managing our dealers’ search […]