Successful Selling: Internal Metrics That Help Maximize Website Data
There are a variety of tactics dealership sales teams take in order to better understand their customer, how to approach them, and ultimately capture their attention to make the sale. Has your dealership thought about looking into its website metrics to help determine the answers to these three core things? It’s often a strategy overlooked, but here’s why it could be a huge asset.
Evaluating some key Google Analytics from your website could give your sales team a bit more insight into your buyer’s patterns of behavior. They can utilize this information to better appeal to the customer and understand quite literally where they’re coming from. Here are the three key metrics we suggest your sales team takes a look at.
Most Visited Page
Take a look at what the most popular page on your website is, or in other words the most trafficked page. Is it your dealership’s “About” page, “Locations” page, or “Contact” page for example? Think about what that says about the customer. If they’re looking at your “About” page, maybe they want to get an idea of your credibility and who your business is. If it’s the “Locations” page, you may have a wider net of potential buyers so then look at what location is being clicked on or contacted the most. If it’s your “Contact” page, then maybe your dealership already has a strong presence and is seeing a decent amount of repeat customers. It’s also an indicator to really push your salespeople’s contact information if they attend an event, meeting, etc.
Most Popular Inventory
This is a bit of a deeper dive into your popular pages mentioned above. If a visitor is coming to your website, it’s likely they’re looking for a piece of equipment or a truck. Understand what your customer base is looking for the most and how you can cater demand for these types of units. Evaluate what’s selling the most, what projects prospects are using it for and then how you can use this information to attract even more of these kinds of connections.
This is another great resource to use and see what other websites or platforms you’re getting the most traffic from. It will be a big indicator of where your efforts should be focused. For example, are you seeing a lot of visitors come from your social media channels? Consider reaching out to those that Like or Follow your pages to gauge their interest. You could even create some social media ads or boost posts (another form of social media advertising) so that you capture more prospects this way.
Google Analytics can be utilized by much more than just marketers! These valuable statistics can help make informed business decisions through a strengthened strategy and approach to sales.
About Commercial Web Services
Commercial Web Services (CWS) is a leading and innovative digital marketing provider catered exclusively to the equipment, material handling, agriculture, and truck industries. Its mission is to be the preeminent industry resource that helps commercial dealers and manufacturers establish and grow their businesses through strategic marketing efforts. By truly understanding a dealership’s challenges, CWS is able to deliver first-in-class marketing solutions to their everyday business troubles. Its solutions incorporate the marketing industry’s most sought after services, including website hosting and design, search engine services, social media management, inventory exposure and more. For more information about Commercial Web Services, please visit www.commercialwebservices.com.
About Commercial Truck Trader
Commercial Truck Trader is the industry leader serving sellers of light, medium, and heavy duty trucks and trailers. With over 1,000,000 monthly unique visitors to CommercialTruckTrader.com, our main purpose is to bring commercial vehicle buyers and sellers together. Additionally, Commercial Truck Trader is committed to providing innovative products to ensure that manufacturers and dealers generate connections, drive sales and maximize profits. For more information about Commercial Truck Trader, please visit www.CommercialTruckTrader.com.
About Equipment Trader
Equipment Trader is the industry leader serving sellers of construction, earthmoving, agricultural, lifting, forestry, mining, and industrial equipment and trailers. With over 800,000 monthly unique visitors to EquipmentTrader.com, our main purpose is to bring equipment buyers and sellers together. Additionally, Equipment Trader is committed to providing innovative products to ensure that manufacturers and dealers generate connections, drive sales, and maximize profits. For more information about Equipment Trader, please visit www.EquipmentTrader.com.