These Marketing Tools are Best for Digital Lead Generation
13Sep

These Marketing Tools are Best for Digital Lead Generation

A recent Marketing Dive piece we read featured the insights of marketers that weighed in on what they’ve seen as the biggest lead generators for their business. Spanning various industries, the study by Ascend2 noted that 47% said email marketing was the most effective in lead marketing, then video marketing (45%), social (40%), web personalization […]

CWS Successful Selling
31Jul

Successful Selling: Internal Metrics That Help Maximize Website Data

There are a variety of tactics dealership sales teams take in order to better understand their customer, how to approach them, and ultimately capture their attention to make the sale. Has your dealership thought about looking into its website metrics to help determine the answers to these three core things? It’s often a strategy overlooked, […]