How to Start Social Selling
10Jan

How to Start Social Selling

Last month we went over how social selling can help your business. As a quick recap, Social Media Today defines social selling as “the process of leveraging social media to do lead generation, build meaningful relationships, and eventually, close sales.” Social selling can and should become an integral part of your sales process. But how […]

Equipment Trader Feature: Warming Up Our Cold Calls
29Nov

Equipment Trader Feature: Warming Up Our Cold Calls

Our sister company, Equipment Trader, thought that with this incoming cold weather, what better time than the present to talk about some ways to “warm up” your Sales Team’s cold calls? Making those cold calls is often a daunting task, especially for salespeople newer to the role. Equipment Trader enlisted “America’s Corporate and Personal Coach,” […]

This is the Future of Website Design
27Nov

This is the Future of Website Design

With all of technology’s new flashy capabilities, marketers have been keeping an eye on the future of websites, more particularly their design and setup. Did you know, that according to some PEW Research Center data, 39% of Americans report they’re online almost constantly. Additionally, PEW found that 20% of American households contain more than 10 […]

How to Create a More Well-Rounded Business
15Nov

How to Create a More Well-Rounded Business

With the craze of business that comes in different seasons for various dealerships, we often forget to take a step back and focus on the bigger picture of the business. Getting caught up in the chaos that can sometimes occur in a busy season, can quickly take away from this. Our hope is that this […]

Quirky Questions to Ask Job Applicants
13Nov

Quirky Questions to Ask Job Applicants

In the past, we’ve written a lot about the labor shortage, how to make your website a better recruiting tool, and at the end of the day, how you can hire the right people. But what are some ways to get a better look at the person you’re hiring, the way he/she thinks, and would […]

Why You Should Let a Kid Run Your Dealership for a Day
08Nov

Why You Should Let a Kid Run Your Dealership for a Day

While this blog title might have caught your attention and made you think we might be losing it, just hear us out! While perusing industry news recently, we came across this great piece from Total Landscape Care, about how taking a child’s approach to running your business might refresh your mindset and better your business. […]

Top Tips to Lengthen Your Excavator's Lifetime
06Nov

Top Tips to Lengthen Your Excavator’s Lifetime

There’s no doubt that technology has allowed excavators to evolve exponentially over the past decade, creating a longer lifetime and increased capabilities for this machinery. So how can your customers get the most out of the lifetime of their excavators? When making this kind of purchase, it’s important to help them understand the maintenance routines […]

The Impact of Artificial Intelligence in Construction
23Oct

The Impact of Artificial Intelligence in Construction

In that past, we’ve written various posts about the influence of technology within the construction industry. Whether it’s been about evaluating whether your dealership’s technology can compete, or how to take advantage of it in the industry, our job is to understand how it’s influencing your business. We’ve seen a lot of buzz around Artificial […]

Here's How Leaders Can Inspire
16Oct

Here’s How Leaders Can Inspire

In case you didn’t already know, today is Best Bosses Day! We’re grateful for all our bosses here at CWS and in order to celebrate, we’re writing this blog post about how leaders (ours included) inspire their teams! The great debate about leadership has primarily started with whether leadership can be learned or is just […]