Recently, we read a piece on Construction Executive about how you can enhance your website into a recruiting tool during this decades-old labor shortage the construction industry is facing. As online marketing professionals serving the equipment, trucking, and agriculture industries, we’re often focused on positioning our dealers’ websites competitively within the market. However, there’s a […]
There are a variety of techniques sales teams use to make a sale, but are they utilizing technology in the most efficient way to help them out? We find that oftentimes in the construction and trucking industries that certain technology can make the sales process more fluid and organized for dealerships. In conjunction with our […]
There are a variety of tactics dealership sales teams take in order to better understand their customer, how to approach them, and ultimately capture their attention to make the sale. Has your dealership thought about looking into its website metrics to help determine the answers to these three core things? It’s often a strategy overlooked, […]
New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 1 of our commercial dealership […]
A little over 8 years ago the iPad was introduced as the latest piece of technology to innovate businesses and lives around the world. As the Wall Street Journal described it at the time, “The last time there was this much excitement about a tablet, it had some commandments written on it.” The construction industry […]
With the continued labor shortage and limited pool of job seekers in the construction industry, it’s more important than ever to take measures to hire the right kind of people for your dealership. Not only does taking steps to hire the right people lower your turnover rate, but it also contributes to the overall revenue […]
You’ve probably been hearing for months how the construction industry has a bright future, filled with high business demand and an increase in jobs. So is 2018 going to be the peak of success for dealerships around the country? An article from Equipment World seems to think so! The piece evaluates a Wells Fargo Equipment […]
Everyone in the industry is well aware of the fact that there is currently a labor shortage. Builder Magazine reported that of the 74% of young Americans who have decided on a preliminary career path, only 3% have expressed an interest in construction and a whopping 63% say they’ll give the industry little or no […]
It feels like nearly every day there’s a new piece of technology coming out that will change our lives. As we move into a more innovative marketplace, it’s vital for businesses to evaluate their technology to ensure they’re keeping up or ahead of the competition. This process, courtesy of Social Media Today, can help your […]
The labor shortage within the construction industry is impacting almost every facet of construction jobs. However, a recent report from Hays’ U.S. 2018 Salary Guide showcases that no matter what industry, there are three general business elements 92% of the survey respondents agreed were being severely impacted. Productivity: This is an obvious one when it […]