Back to Basics: Best Practices for Inventory Photos
New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics!
Welcome to Part 1 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. To that end, today we’re talking about how to enhance your photos to better position your inventory.
Provide Multiple Views
It’s pretty typical to get a picture of your truck or equipment head-on, but think about taking some photos from other angles, too. This will give the customer a more dynamic idea of what the product looks like. If you have more images of the product, think about how you’d compare to your competitor that only has one!
Photograph the Whole Product
It’s easy for the top or bottom of your inventory to be cut off when taking a photo. Take a couple steps back and make sure to get the entire product! You wouldn’t want a picture of your staff to have the tops their heads partially cut off in a group photo, would you? The same goes when showcasing your inventory.
Lighting is Everything
The lighting of your inventory photo could make all the difference in showcasing your product! If possible, try and take pictures of your inventory outside for that great natural light. When doing this, be sure to place it in the light so that no shadows are masking it. If you can’t take a picture outdoors, there are easy editing features on your phone or computer that you can use to brighten it! Here’s a great list of different mobile apps you can get on your phone that will help you edit your photos.
Declutter Your Background
There’s nothing more distracting than a bunch of stuff in the background of your inventory photos. Make sure the area around your product is clean so that your customer isn’t looking anywhere else but at your beautiful inventory! This also goes for other things that might be in the forefront of your photo blocking your inventory a bit. In the example below, it’s a street sign, which is easy to fix by repositioning where you’re taking the photo from.
With customers conducting more and more research online before even contacting you, having good inventory photos is essential. Not only will it better capture the attention of your customer, but it will also give your dealership a leg up if your competitor provides limited images or none!
About Commercial Web Services
Commercial Web Services (CWS) is a leading and innovative digital marketing provider catered exclusively to the equipment, material handling, agriculture, and truck industries. Its mission is to be the preeminent industry resource that helps commercial dealers and manufacturers establish and grow their businesses through strategic marketing efforts. By truly understanding a dealership’s challenges, CWS is able to deliver first-in-class marketing solutions to their everyday business troubles. Its solutions incorporate the marketing industry’s most sought after services, including website hosting and design, search engine services, social media management, inventory exposure and more. For more information about Commercial Web Services, please visit www.commercialwebservices.com.
About Commercial Truck Trader
Commercial Truck Trader is the industry leader serving sellers of light, medium, and heavy duty trucks and trailers. With over 1,000,000 monthly unique visitors to CommercialTruckTrader.com, our main purpose is to bring commercial vehicle buyers and sellers together. Additionally, Commercial Truck Trader is committed to providing innovative products to ensure that manufacturers and dealers generate connections, drive sales and maximize profits. For more information about Commercial Truck Trader, please visit www.CommercialTruckTrader.com.
About Equipment Trader
Equipment Trader is the industry leader serving sellers of construction, earthmoving, agricultural, lifting, forestry, mining, and industrial equipment and trailers. With over 800,000 monthly unique visitors to EquipmentTrader.com, our main purpose is to bring equipment buyers and sellers together. Additionally, Equipment Trader is committed to providing innovative products to ensure that manufacturers and dealers generate connections, drive sales, and maximize profits. For more information about Equipment Trader, please visit www.EquipmentTrader.com.