Equipment Trader Feature: How to Lose Equipment Sales
27Dec

Equipment Trader Feature: How to Lose Equipment Sales

In a recent post from our sister company, Equipment Trader, they had guest blogger and “America’s Corporate and Personal Coach,” Ken Taylor, speak a little bit more to how your dealership can make some mistakes in the sales process that could end up causing you to lose the sale. On a more positive note though, […]

Equipment Trader Feature: Warming Up Our Cold Calls
29Nov

Equipment Trader Feature: Warming Up Our Cold Calls

Our sister company, Equipment Trader, thought that with this incoming cold weather, what better time than the present to talk about some ways to “warm up” your Sales Team’s cold calls? Making those cold calls is often a daunting task, especially for salespeople newer to the role. Equipment Trader enlisted “America’s Corporate and Personal Coach,” […]

Creatively Getting Prospects to Your Website
21Aug

Successful Selling: Creatively Getting Prospects to Visit Your Website

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 4 of our commercial dealership Successful […]

24Jul

Back to Basics: Strategic Benefits of Market Analysis

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 4 of our commercial dealership Back to Basics […]

15May

Equipment Trader Feature: Are Your Listings Picture Perfect?

Having the right imagery of your inventory online can make all the difference when customers are researching and comparing your product to your competitors’. Not including any photos can be disastrous for your online listings. Our sister company, Equipment Trader, wrote this piece that has a wealth of information on why it’s important to have […]

25Jan

Equipment Trader Feature: Referrals Made Easy!

It’s widely known that referrals are the leading source of success when it comes to making a sale. With regular cold calls your chances of seeing a decision-maker are slim at best. Our sister company, Equipment Trader, had guest blogger Ken Taylor break down how to best utilize a referral in the sales process with […]