New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics!

Welcome to Part 4 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

If you want to learn more about best practices for inventory photos, check out Part 1 of this series. Want to know more about keeping your listings updated and accurate? Read Part 2 of our series. Curious about how usability impacts your website’s design? You can read Part 3 of the series here. To that end, today we’re talking about the strategic benefits of market analysis!

Read the full post on Equipment Trader’s blog by clicking the image below!