Equipment Trader Feature: Warming Up Our Cold Calls
29Nov

Equipment Trader Feature: Warming Up Our Cold Calls

Our sister company, Equipment Trader, thought that with this incoming cold weather, what better time than the present to talk about some ways to “warm up” your Sales Team’s cold calls? Making those cold calls is often a daunting task, especially for salespeople newer to the role. Equipment Trader enlisted “America’s Corporate and Personal Coach,” […]

CWS Successful Selling
31Jul

Successful Selling: Internal Metrics That Help Maximize Website Data

There are a variety of tactics dealership sales teams take in order to better understand their customer, how to approach them, and ultimately capture their attention to make the sale. Has your dealership thought about looking into its website metrics to help determine the answers to these three core things? It’s often a strategy overlooked, […]