Your Dealership's Guide to Marketing Lingo
18Dec

Your Dealership’s Guide to Marketing Lingo

Sometimes we marketers throw around a lot of language we think is common knowledge because we live, eat and breathe marketing. Yet, we know this can be overwhelming for dealers, particularly those that are just launching a website and broader online marketing strategy for the first time. We’ve pieced together some of the most important, […]

How to Take Advantage of Technology in the Industry
04Sep

Technology Trends: How to Take Advantage of Technology in the Industry

Whether it be social media, websites, or online listings, there is a plethora of ways that dealerships can use technology nowadays to elevate their business to the next level. Is your dealership taking advantage of technology to run a more efficient and ultimately successful business? Welcome to Part 1 of our commercial dealership Technology Trends […]

Erin Matthews Employee Spotlight
02Aug

Employee Spotlight: Erin Matthews

We’re using this month’s Employee Spotlight to introduce you to Erin Matthews! Erin just celebrated her 2 year anniversary with CWS, and we are so excited she is part of our team! If you haven’t already worked with her, she is one of our Search Services Specialists and is responsible for managing our dealers’ search […]

02Jun

The Synergy of SEO and SEM: Why They Work Better Together

When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign […]

12Mar

Customer Testimonial

“We are currently going into our 3rd month using the PPC Campaign. Since we started using it we have doubled our internet traffic. And we can prove we have sold 3 trucks off of this campaign for a total gross revenue on those 3 deals of $11,500. So I can comfortably say we are getting a great […]