How to Take Advantage of Technology in the Industry

Technology Trends: How to Take Advantage of Technology in the Industry

Whether it be social media, websites, or online listings, there is a plethora of ways that dealerships can use technology nowadays to elevate their business to the next level. Is your dealership taking advantage of technology to run a more efficient and ultimately successful business?

Welcome to Part 1 of our commercial dealership Technology Trends blog series produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. To that end, today we’re talking about how to take better advantage of the technology available to you!

We think it’s safe to say that most dealers’ main priority for running the dealership is to sell their inventory. With constantly updating and innovating technology there are so many more opportunities and ways to get your products out there and in front of more customers. Here are three main ways we recommend doing that.


In the age of this digital world, having a website simply isn’t enough. If it hasn’t been updated in years, then there are a lot of new tools and tactics you might be missing out on. According to a Forbes Insights study, 75% of your potential customers conduct internet research before generating a connection with you. So having a strong online presence, particularly in the form of a fresh and easily navigable website, is key.

If you want to learn more about why website design is critical to the customer experience, you might want to check out the following pieces we’ve written in the past:

Ultimately, your website functions as a 24/7 salesperson and is a virtual extension of your physical dealership. As customers turn to the internet as a first step for research in the purchasing process, it’s vital your website is on its A game.

Search Services

Having an up-to-date website is a great first step, but if it can’t be found in a Google, Yahoo, or Bing search, then it’s not serving its full value. Google is one of the most innovative companies so it’s no wonder they’re the leading search engine that has set the tone when it comes to Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Your dealership could be missing out on some serious customers looking for products and services without this type of technology strategy integrated into your marketing and advertising approach.

Social Media

Social media has evolved from purely social networking amongst old and new friends, to a full-fledged business tool for companies to reach their audience in the place they now spend a lot of their time. With so much information about your audience and ability to target advertising to them, this format is becoming more and more popular for the industry. Not only is it another way to get in front of your audience and push your products and services to them, but it’s also become a great customer service tool for businesses now. More and more frequently customers are turning to social media when they have an issue with a brand or need to connect with them right away and are having difficulty getting a hold of them through the more traditional forms, like phone or email.

Technology has provided some great assets your dealership could be using. If you’re not using the tools mentioned above, you could be missing out on some serious business while also slipping behind your competition. Feeling a bit overwhelmed on how to implement the above into your marketing strategy? That’s what we’re here for! Contact us at to get started.

About Commercial Web Services

Commercial Web Services (CWS) is a leading and innovative digital marketing provider catered exclusively to the equipment, material handling, agriculture, and truck industries. Its mission is to be the preeminent industry resource that helps commercial dealers and manufacturers establish and grow their businesses through strategic marketing efforts. By truly understanding a dealership’s challenges, CWS is able to deliver first-in-class marketing solutions to their everyday business troubles. Its solutions incorporate the marketing industry’s most sought after services, including website hosting and design, search engine services, social media management, inventory exposure and more. For more information about Commercial Web Services, please visit

About Commercial Truck Trader

Commercial Truck Trader is the industry leader serving sellers of light, medium, and heavy duty trucks and trailers. With over 1,000,000 monthly unique visitors to, our main purpose is to bring commercial vehicle buyers and sellers together. Additionally, Commercial Truck Trader is committed to providing innovative products to ensure that manufacturers and dealers generate connections, drive sales and maximize profits. For more information about Commercial Truck Trader, please visit

About Equipment Trader

Equipment Trader is the industry leader serving sellers of construction, earthmoving, agricultural, lifting, forestry, mining, and industrial equipment and trailers. With over 800,000 monthly unique visitors to, our main purpose is to bring equipment buyers and sellers together. Additionally, Equipment Trader is committed to providing innovative products to ensure that manufacturers and dealers generate connections, drive sales, and maximize profits. For more information about Equipment Trader, please visit

Kelsey Fritz


Kelsey Fritz
Kelsey is the Marketing Coordinator at Commercial Web Services where she monitors the latest marketing advancements to better educate dealers on marketing trends that can further their business goals.
Technology Trends: How to Get Employees to Buy-In | Equipment Trader / September 13, 2018

[…] discussed how to take advantage of helpful technology available to commercial dealerships (you can read that post HERE). Today we’re talking about how to get dealership employees to buy into technology […]


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