10May

Here’s Why Website Responsiveness Actually Matters

Having a website that’s responsive is oftentimes causally thrown around in a conversation about building a new website, but do you know what it really means and why it’s critical to your online marketing?

Website responsiveness is best described by Upwork as an approach to website design that ensures users have a “good viewing experience no matter what type of device they’re using.”  So that means whether a user is on their desktop, tablet, or mobile phone, your website will adjust its size and format to whichever device it’s being used on. That way users don’t have to zoom in, zoom out, scroll to the right, etc. in order to view the website’s content. Your website automatically caters to the user’s view.

So why is it important to have a website that has these capabilities? These are the three core reasons we believe it’s essential to your dealership.

People Have More Access to Technology

Our society has shifted away from only looking at websites on a desktop computer. Advancements in technology have created more products that are a more versatile and travel-friendly experience. These products are also more accessible to the public than in years past, making it a more popular tool for viewing websites.

For example, Statista found that on a global level, mobile traffic accounted for 52.64% of total online traffic. Additionally, it’s projected that for 2018, mobile traffic could reach 79% of global internet use. Another staggering statistic is that in 2017, mobile eCommerce revenue accounted for 50% of total U.S. eCommerce revenue and according to a Formstack infographic, 57% of internet users say they won’t recommend a business with a poorly designed website on mobile, which leads into our next reason.

Your Website is Your First Impression

We’ve said it before and we’ll say it again – what once used to be a physical interaction with your dealership as a first impression, has now become a virtual one. More and more people are doing research online prior to making a purchase, particularly bigger purchases like that of equipment.

If your website loads quickly and is formatted to any device, it provides your visitor with a seamless experience. According to NN Group, you have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. If the initial impression is focused on being able to view the website’s content properly, you’re not leaving much room to impress them with your products and services. In fact, Tyton Media says 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

Deciding Factor to Remain on Website

According to Ironpaper, nearly 8 in 10 customers have said they would stop engaging with content that doesn’t display well on their device. Think about it from the customer’s perspective. If you go to a website looking for answers or information on something, but have to really work to navigate the website and ultimately obtain the information, you’re not going to be pleased.

In another statistic from Tyton Media, 94% of people cited web design as the reason they mistrusted or rejected a website. Would you want any element of your business to reflect the company in a poor light? No. So don’t allow your lack of website responsiveness to prohibit customers from trusting your dealership.

You may not have even thought about whether your website is responsive, but it’s a key piece to have included in your website design. Contact us at marketing@commercialwebservices.com to ensure your website is responsive!

Kelsey Keegan

ABOUT THE AUTHOR

Kelsey Keegan
Kelsey is the Marketing Coordinator at Commercial Web Services where she monitors the latest marketing advancements to better educate dealers on marketing trends that can further their business goals.

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