17May

These are the Reasons Visitors are Leaving Your Website

When looking at your website analytics, if you’re seeing a high bounce rate or low session duration it may be time to reevaluate some elements of your website. Social Media Today compiled some statistics on what could be causing your customers to leave your website.

These are the top three elements of your website we believe could be scaring your customer off:

Speed

In a world where everything seems to be right at our fingertips, waiting patiently for a web page to load almost feels like a form of modern-day torture. With the influence of technology to work faster and more efficiently, it’s vital your website meets these standards. Hosting Facts has highlighted a variety of interesting research about the importance of website speed. Our favorite statistics include:

  • The average human attention span has declined from 12 seconds in the year 2000 to 8 seconds now. This is much shorter than the attention span of a goldfish (at 9 seconds).
  • Increasingly shrinking attention span keeps influencing e-commerce; in 2010, a page that took 6 seconds to load suffered a 40% loss in conversion. Today, a page that takes 6 seconds to load will experience a 50% loss in conversion.
  • Slow loading websites cost the U.S. e-commerce market more than $500 billion annually.
  • An increase in site speed from 8 to 2 seconds can boost your conversion rate by 74% (this is based on data monitoring real user activity from 33 major retailers).

Content

Your website might look beautiful, but if it doesn’t contain valuable information to your customer, you won’t make the sale. The website design is what’s supposed to grab the visitor’s attention, but if you can’t back it up with good content, you won’t hold the attention of the visitor. This even means having a lack of content. If there’s minimal information on your website, you could lose 44% of your potential customers, according to Social Media Today.

Design & Layout

If your website has a dated look and feel, it automatically gives the impression your business may be a bit behind the times. If the layout of it isn’t user friendly either, it will also deter visitors from continuing to peruse your website. Here are some interesting statistics Social Media Today found about the impact design and layout have on your prospective customer’s opinion of your business:

  • 38% of customers will ignore a website if the content is presented in an unattractive manner
  • 46% of customers could leave a web page if they couldn’t readily tell what the purpose of the company is or does  
  • 66% of online consumers stated that they would prefer a web page that is visually attractive

Those weren’t the only elements they found visitors dislike. Check out these “9 Annoying Features You Need to Fix” to stop visitors from leaving your website.

Are you concerned about your website lacking in any of the following areas? Check out our website services that can help enhance your current website here.

Kelsey Fritz

ABOUT THE AUTHOR

Kelsey Fritz
Kelsey is the Marketing Coordinator at Commercial Web Services where she monitors the latest marketing advancements to better educate dealers on marketing trends that can further their business goals.

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