Social Media Spring Cleaning
Spring cleaning doesn’t have to just pertain to your home or dealership! Think about some creative ways you can Spring Clean your marketing strategy as well. A good place we recommend starting would be evaluating your social media channels and looking at what you can enhance or clean out as you head into your busier season.
With the help of Social Media Today, below is a list of areas we suggest scrubbing squeaky clean on your social platforms.
Now is a good time to update the imagery on your channels. If you’ve had the same imagery for a while (1 year or longer) it’s time for a change! When a follower comes to your page, it’s the first thing he/she sees and is a big contributor to his/her first impression. Consider using free stock images from sources like Pexels, Pixabay or Picjumbo and formatting them to the appropriate platform dimensions on Canva.
Additionally, when you change a profile picture or cover photo on Facebook, it appears in the newsfeeds of your followers, offering another way for them to engage outside of just another post.
Most companies have the same and sometimes stagnant description of their business. But if your business is evolving, so should the way you describe yourself! Revisit those few paragraphs you use to help visitors better understand who you are and evaluate whether you feel like it still accurately describes the dealership.
Did you win an award, expand the amount of employees you have or open a new location? Be sure to update your bio section with these exciting business updates.
Both Facebook and Twitter have the ability to enable a post to stay at the top of your page. This is also known as a pinned post. The content of these posts usually centers around general information about your dealership, or an introduction to it. The post still has a date associated with it, so if it’s been more than a few months, you may want to update it to another variation to stay up-to-date with your followers.
This is probably one of the most important items to focus on when Spring Cleaning your social channels. If your dealership doesn’t regularly check Facebook or Twitter messages, it’s time to go through them and schedule time each week to look at them. We’ve seen potential customers reach out via a Facebook message about product or services that have gone unanswered.
Social media is quickly becoming a more normalized forum to reach out for product information or even customer service. So it’s important to check these platforms regularly and answer messages in a timely manner.
What other unique ways is your dealership working to Spring Clean your business? Share in the comments below!