Backlinks Background

The Background Behind Backlinks

We’ve been hearing a lot of buzz from our dealers about backlinks and why they’re important for your website. In this three-part series, we’re going to describe what backlinks really are in easy to understand terms, while also going over some misconceptions and the “Dos and Don’ts” of backlinking for your website. So let’s get started!

What is a backlink?

The best definition that we found of backlink came from Google. It defined a backlink as “an incoming hyperlink from one web page to another website.” Did you notice that we linked the word “Google” in that sentence? That would be considered a backlink for Google. So an example of a backlink your dealership might have is if your equipment is listed on and a piece of inventory pushes to your dealership’s website. The link on is one of your backlinks.

Here’s an example of what one of our backlinks looks like:

This screenshot is taken from an article from Hubspot, that hyperlinks the words “social content” in the red box to the social media services page of our website. That is a backlink for Commercial Web Services.

Why are backlinks important?

Backlinks help boost your SEO and ultimately your credibility. When a website places a hyperlink on their site that pushes to yours, it’s essentially a subtle endorsement that your website is a reliable one that they feel comfortable pushing their visitors to. It’s also a huge vote of confidence in your website because they are pushing traffic literally away from their website to somewhere else.

More specifically the words they link that push to your website are also key to boosting your SEO. For example, if you’re focusing on your skid steer repairs and another website linked the words “skid steer repairs” to your website in an article, then Google picks up on those terms and the fact your website is tied to them. Therefore, this earns points towards your SEO ranking for the term “skid steer repairs” on Google.

What’s next?

Keep an eye out for our next two backlink-themed blogs for more detail! We’ll discuss common misconceptions about backlinks as well as some “Dos and Don’ts” to help you get started on your strategy.

Have questions about your backlinks? Contact our Search Team Supervisor, Diana Richardson, at for a backlink analysis!



Kelsey Fritz
Kelsey is the Marketing Coordinator at Commercial Web Services where she monitors the latest marketing advancements to better educate dealers on marketing trends that can further their business goals.

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